Search Engine Optimization

Greg’s Advanced SEO Tips slides from Digital Dealer Tampa

In this week’s episode, I’m sharing my entire presentation from the recent Digital Dealer conference in Tampa, Florida. I share some of the exciting data points from our upcoming research project, info from SEO audits on 700 dealership websites, and advanced tips to help your dealership website show up better in local search results.


Suds & Search 161 | Helen Pollitt, Head of SEO at Car & Classic

My guest on this week’s episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic.

Helen is an in-demand conference presenter. A few places you might’ve heard Helen speak include Brighton SEO, SearchLeeds and SMX London. She is also an active blogger. She’s written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl.

I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented.


How to build local links – Greg’s presentation from LocalU

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.


Suds & Search 160 | Ryan Jones, Marketing Manager at SEOtesting

My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting.

Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool suite designed to make SEO testing and reporting easier and less time-consuming.


Digital Marketing Tips From Brighton SEO

In this week’s episode, I share some awesome digital marketing tips from some of the speakers and experts at Brighton SEO a few weeks ago. The top minds in digital marketing have shared some amazing tips that will help you excel at SEO and digital marketing – check them out:


Suds & Search 159 | Chris Long, VP of Marketing at Go Fish Digital

My guest on this week’s episode of Suds & Search is Chris Long, VP of Marketing at Go Fish Digital.

Chris is an in-demand conference presenter, blogger, and must-follow on social media. Chris has spoken at Mozcon, SMX, State of Search, Digital Summit, and many other places. I’m a big fan of the helpful 60-second videos Chris posts on his Twitter account. The content is really good and easily digestible.

I’m going to chat with Chris about ChatGPT and the myriad ways it is changing our industry. How are Chris and his team using this emerging technology? Stay tuned to find out.


Suds & Search 156 | Martha Van Berkel, CEO and Co-founder of SchemaApp

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Martha Van Berkel, CEO and Co-founder of SchemaApp.

Martha is an in-demand conference presenter, educator, blogger, entrepreneur, and the leading expert in our industry on structured data and Schema.


Just Released: 2023 Local Search Ranking Factors

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!