Resource Library

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

February 6, 2024 Tim Dini Best Practices, Digital Marketing, Marketing Analytics, Resource Library

Data discrepancies in Google Analytics 4 (GA4) Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why:

1. Event Naming and Configuration:

Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for customized names. If similar events are named differently across various sections of a website or in different campaigns (e.g., “purchase” vs. “buy_now”), it leads to fragmented data, making it difficult to analyze overall user behavior.

Event Parameters: Events in GA4 can carry additional information through parameters. If parameters are not consistently set up (e.g., some “purchase” events carry price information while others don’t), this can lead to incomplete data and discrepancies in reporting.

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

August 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Resource Library, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

Details about Ignition – the new conference for car dealers

July 25, 2023 Greg Gifford Best Practices, Digital Marketing, Local Business Events, Local Search Tuesdays, Resource Library

In this week’s episode, I’m sharing the details about Ignition – the reinvention of automotive conferences. Check out the video for all the details!

Greg’s Local SEO presentation from YoastCon in the Netherlands

June 6, 2023 Greg Gifford Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Resource Library, Reviews, Search Engine Optimization

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire presentation with you all – so here it is!

How to build local links – Greg’s presentation from LocalU

May 9, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Resource Library, Search Engine Optimization

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.

Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

February 11, 2021 Mark Bealin Best Practices, Resource Library, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships in the United States.

The Shoes of MozCon 2020

July 17, 2020 Greg Gifford Best Practices, Digital Marketing, Resource Library

Shoes of MozCon action shot from 2019 So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.

So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!

7 Tips on How to Write Better Content

April 24, 2018 Mark Bealin Local SEO, Resource Library, Search Engine Optimization

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:

4 Ways Marketing Teams Can Build Trust With Clients

March 21, 2018 Tim Dini Resource Library

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.

Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.

No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.

Trust will make the difference between having customers or clients for life and keeping your business from going under.

Here are 4 ways marking teams can build trust with clients:

How To Assign A Network Solutions Technical Contact

January 23, 2018 Tim Dini Resource Library

Network Solutions provides an easy way to assign technical management to your domain.

Technical management of your domain may be assigned to anyone via an email address, Network Solutions ID or NIC number.

Before assigning permissions, you should understand the capabilities and restrictions by viewing the Account Contact Permission Chart.