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The Shoes of MozCon 2020

Shoes of MozCon action shot from 2019So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.

So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!


7 Tips on How to Write Better Content

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:


4 Ways Marketing Teams Can Build Trust With Clients

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.

Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.

No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.

Trust will make the difference between having customers or clients for life and keeping your business from going under.

Here are 4 ways marking teams can build trust with clients:


How To Setup A Facebook Business Manager Account (And Why It Matters)

Facebook Business Manager is a more secure way to manage your business on Facebook.

Facebook recommends using a Business Manager account for sharing access to your Facebook Pages, advertising accounts and catalogs.

Business Manager is a free tool designed to help you organize and manage your business. Business Manager accounts are created using your personal Facebook profile (to verify your identity). It’s more secure than using just an email address and password to log in.


How To Use Cloudflare To Manage Your DNS

If you’re reading this, we’re probably looking to manage DNS for your site on Cloudflare.

This post will walk you through that process, whichever way you would like us to go about it. First, here are some definitions of terms that might be helpful to know.

Helpful Definitions

Registrar This is the company that you registered your domain name with, such as GoDaddy, Namecheap, Register.com, etc. It’s also used here to refer to their website.