Resource Library

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.


Greg’s Local SEO presentation from YoastCon in the Netherlands

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire presentation with you all – so here it is!


How to build local links – Greg’s presentation from LocalU

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.


Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

Also available as a Podcast:

My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships in the United States.


The Shoes of MozCon 2020

Shoes of MozCon action shot from 2019So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.

So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!


7 Tips on How to Write Better Content

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:


4 Ways Marketing Teams Can Build Trust With Clients

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.

Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.

No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.

Trust will make the difference between having customers or clients for life and keeping your business from going under.

Here are 4 ways marking teams can build trust with clients:


How To Setup A Facebook Business Manager Account (And Why It Matters)

Facebook Business Manager is a more secure way to manage your business on Facebook.

Facebook recommends using a Business Manager account for sharing access to your Facebook Pages, advertising accounts and catalogs.

Business Manager is a free tool designed to help you organize and manage your business. Business Manager accounts are created using your personal Facebook profile (to verify your identity). It’s more secure than using just an email address and password to log in.