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Data discrepancies in Google Analytics 4 (GA4)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

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Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

Best Practices August 4, 2023

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees. The number of attendees and the massive growth only […]

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Details about Ignition – the new conference for car dealers

Best Practices July 25, 2023

In this week’s episode, I’m sharing the details about Ignition – the reinvention of automotive conferences. Check out the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some exciting details about our new conference for auto dealers. We’ve been talking for a few […]

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Greg’s Local SEO presentation from YoastCon in the Netherlands

Google Business Profile June 6, 2023

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire […]

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How to build local links – Greg’s presentation from LocalU

Best Practices May 9, 2023

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.

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Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

Best Practices February 11, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships […]

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The Shoes of MozCon 2020

Best Practices July 17, 2020

So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing […]

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7 Tips on How to Write Better Content

Local SEO April 24, 2018

The days of keyword stuffing a website are long gone. Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search. Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly […]

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4 Ways Marketing Teams Can Build Trust With Clients

Resource Library March 21, 2018

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency. Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses […]

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How To Assign A Network Solutions Technical Contact

Resource Library January 23, 2018

Network Solutions provides an easy way to assign technical management to your domain. Technical management of your domain may be assigned to anyone via an email address, Network Solutions ID or NIC number. Before assigning permissions, you should understand the capabilities and restrictions by viewing the Account Contact Permission Chart. Step 1 Login:Login to Network […]

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How To Setup A Facebook Business Manager Account (And Why It Matters)

Resource Library January 23, 2018

Facebook Business Manager is a more secure way to manage your business on Facebook. Facebook recommends using a Business Manager account for sharing access to your Facebook Pages, advertising accounts and catalogs. Business Manager is a free tool designed to help you organize and manage your business. Business Manager accounts are created using your personal […]

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How To Use Cloudflare To Manage Your DNS

Resource Library January 14, 2018

If you’re reading this, we’re probably looking to manage DNS for your site on Cloudflare. This post will walk you through that process, whichever way you would like us to go about it. First, here are some definitions of terms that might be helpful to know. Helpful Definitions Registrar This is the company that you […]

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