The days of keyword stuffing a website are long gone.
Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.
Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.
No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.
This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.
If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:
Know Your Target Keywords
When it comes to content writing for SEO, the most important step is to focus on writing topics that can target multiple keywords.
Otherwise you’ll be writing about topics that may not be trending at the moment or have low search volume – which is not what you want if you’re trying to increase your rankings on Google.
Choosing to focus on writing topics that target multiple keywords will ensure that your content consistently drives traffic through organic searches.
Telling you to target a primary keyword within your content might not be considered groundbreaking “news” but many marketers hurt their content’s potential by not including long tail keywords.
Google’s Keyword Planner is a great way to identify different keyword variations to see which keywords generate enough search volume to use within your content.
Strategically use the title tag, meta description, and header tags (h1, h2, etc.) to place the keywords you chose within the content, to improve organic rankings.
Improve The Readability of Your Content
Believe it or not, readability has a direct impact on user engagement metrics whenever someone visits a website.
Content that’s hard to read or features spelling errors will turn people away.
With Google’s ever changing algorithm’s, user experience plays a vital role in ranking in organic searches.
Tips on Improving your Content’s Readability:
- Use the right fonts
- Choose your color scheme wisely
- Format lines and paragraphs properly
- Use visuals
Another great way improve your content’s readability is by utilizing the YoastSEO plugin.
As demonstrated in the photo above, Yoast does a great job of letting you know whether or not your content is readable, has enough characters, if your sentences are too long, etc.
All of which can have a negative impact on the potential of your content, if not used correctly.
Before publishing your content, always make certain that you cleaned up any grammatical and spelling errors. Microsoft Word has a great spelling/grammar checker you can use.
Use Featured Snippets In Your Content
Whether you’re writing a blog post or a page for your website, be sure to format it in a way for featured snippets.
Featured snippets will answer question-based queries within your content.
According to experts, 30% of search results have featured snippets in them.
Google has different factors and queries for this search listing, so make sure your content is well-formatted.
Here are 5 Benefits of Feature Snippets in Google SERPs:
- Highest click through rate (CTR)
- Increased invisibility over more authoritative brands
- Increased traffic
- Increased credibility and clicks on your website
- Active on mobile searches
The best way to obtain a feature snippet for your content is to include a section that states the question somewhere in the header (not H1 or H2), provide a direct answer to the targeted query, and make sure the section is easy to find for users and search engines to crawl.
Latent Semantic Indexing
Latent Semantic Indexing allows search engines to better understand words and term relationships.
With Google becoming smarter in processing queries with relevant pages on the internet, it’s become imperative that you include more semantically related keywords within your content.
Here are a few advantages of using LSI within your content:
- It’s easy to implement, understand and use.
- Better performance
- It’s a popular method, meaning good community support
- Applying it to newer data is easy
To better help identity your competitors keywords, you can use a site like Buzzsumo.
Always Be Aiming to Convert
Every piece of content you write should have a goal behind it. Before you write a post, write or type a single word, you should ask yourself what the purpose of your blog post is.
Your target keywords will help generate traffic, but quality content that has its own goal and serves a purpose, will generate leads.
3 Key Benefits of Quality Content are:
- Gaining more credibility with search engines
- Reach a larger target audience
- Providing better customer service
In the digital marketing realm, content help ties everything together.
Stats and Credible Sources Are your Friend
Using links and statistics will boost the credibility of your content.
When you write great content, citing other people’s work not only opens up new opportunities to network, but it also allows you to engage and build rapport with other leaders in the industry.
There are many benefits of providing quality content on your website. If you wish to improve your business and reach a larger target audience, take advantage of our 7 tips on how to write better content.