Suds and Search 65 | Jason Barnard, the Brand SERP Guy

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My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.

Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.

You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.


Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

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My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.

In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.


Suds and Search 63 | Aleyda Solis, Founder of Orainti

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My guest on this week’s episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards.

Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20 countries presenting in both English and Spanish. For my money, she is one of my favorite presenters in the industry. You may have heard her present at SMX, MozCon, Pubcon, Women in Tech SEO, and Brighton SEO as well as many, many other places.

Aleyda is the creator of the popular newsletter SEOfomo. When she launched it, SEOFomo took the SEO industry by storm. I’ll ask Aleyda a little about the Newsletter during our conversation.


Suds and Search 62 | Jono Alderson, Manager of Special Ops at Yoast

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My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast.

Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder.


Suds and Search 60 | Eric Enge, Principal at Perficient

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My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur.

Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land’s Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016.

Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO.


Suds and Search 59 | Christi Olson, Global Media SEM Team Lead at Microsoft

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My guest on this episode of Suds & Search is Christi Olson, Microsoft’s Global Media SEM Team Lead.

Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, Pubcon… Come to think of it, the list of the conference she hasn’t spoken at may be shorter than the ones she has.


Suds and Search 58 | Mark Traphagen, VP of Product Marketing & Training at seoClarity

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My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity.

Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader.

A very short list of the conferences you may have heard Mark present at includes Pubcon, State of Search, MozCon, and all the different SMX events.

He is a frequent columnist at Search Engine Journal, Search Engine Land, and on the seoClarity company blog.

Where I think his talents shine brightest are on video series and webinars. Earlier this year, Mark put out a webinar titled the State of the Enterprise SEO Industry. I’m going to spend a lot of our conversation talking about the findings in that webinar.

For years, he and his Eric Enge co-hosted the terribly impressive and often hilariously funny web series “Here’s Why.” I’m going to ask Mark about the video series. Between when I visited with Mark and this episode aired, Mark and Eric brought the band back together (pun intended) for a great episode about the power of user intent.

There aren’t many people like Mark Traphagen. He is considered by many of his peers one of the smartest and kindest professionals working in digital marketing. That was on display when my four-year-old son decided to make a cameo appearance during our discussion.

Join me for a conversation with Mark Traphagen. We’ll talk about Core Web Vitals, SERP Feature Changes, a nuanced view of rank tracking seoClarity calls visibility share, and we’ll spend a little time talking about lavender martinis.


Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

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My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing.

Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was chosen after digital.com interviewed and screened 280 other agencies.

Mat co-hosts the extremely impressive podcast The Business of Digital with Dave Rohrer. After you’re done watching this episode, I highly encourage tuning into Mat’s podcast. The information is really good and Mat and Dave have great chemistry.

Mat is an in-demand conference speaker, presenter, and podcaster. A shortlist of the conferences you may have seen him present at includes Brighton SEO, Pubcon, Search Fest, and State of Search. If you’ve never seen Mat present, check out his SlideShare account. He’s got some of the best looking slides I’ve seen.

Mat is a serial entrepreneur. In addition to owning his agency, Mat has owned several small businesses including a mattress retailer. We’ll talk a little bit about his entrepreneurial journey during our conversation.

Join me for a fun conversation with Mat Siltala. We’ll talk about how to leverage your content for max capacity, how to avoid common client relations traps, and the Twitter account @siltalasbeard.


Suds and Search 56 | Paula Keller French, Director of Sales and Marketing at Search Influence

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My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably expanding on their SEO and PPC services to offer clients ROI-focused funnel-funnel marketing strategies with a particular focus on higher ed institutions as well as the medical and tourism industries.

Paula is a popular conference speaker, blogger, and trainer. A shortlist of the conferences you might’ve heard her speak at includes MozCon local, Local U, Pubcon, State of Search, and Engage. She’s also led training sessions at her alma mater LSU.