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Our guest on this week’s episode of Suds & Search is Kenda Macdonald, CEO at Automation Ninjas and Practice Lead for Demand Generation at Marketing Profs.

Kenda is a sought-after conference presenter and frequent keynote speaker. A few places you might’ve heard Kenda speak include inOrbit, BrightonSEO, Unspam, and many, many other places.

She is also a best-selling author. If you’d like to dive deeper into the topics we discuss on this show, check out her book Hack the Buyer Brain.

Kenda’s background in college was in forensic psychology. Kenda and the team at Automation Ninjas apply a deep understanding of psychology to the marketing programs they make for clients. The result has been numerous awards and award nominations for Kenda personally and for her business.

What is behavioral marketing exactly?

What are the first few steps in her process?

How does her methodology challenge conventional wisdom in marketing?

We’re going to ask Kenda these questions and many more.

Grab something cold to drink and join us for a conversation with Kenda Macdonald. We’ll chat about marketing automation software (and why she hates talking about it), we’ll talk about customer journey mapping, and why she’s made a practice of assigning homework for her clients.

Kenda’s book, Hack The Buyer Brain, can be found on Amazon.

Kenda can be reached on Twitter at @_KendaMacdonald, on LinkedIn, or by email at [email protected].