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Our guest on this week’s episode of Suds & Search is Joe Laratro, President at Tandem Interactive.

Joe is a veteran digital marketer, an in-demand conference presenter, and a published author. In addition to his role at Tandem, Joe is a tireless educator and conference organizer. Joe is the current president of the South Florida Interactive Marketing Association. If you’re in the area, check out the group.

Joe has also been one of the leaders of the Pubcon conference series. He is the Lead Moderator of and serves on the Pubcon Advisory Board.

His agency, Tandem Interactive, has received several accolades. They’ve won two US search awards including the award for Best Small Agency in 2018.

We sat down with Joe shortly after Pubcon Austin. We had a wide-ranging conversation talking about the future of conferences in the United States, ChatGPT, and Local SEO.

We’re also going to chat about agency life and why Joe is a proponent of returning to office work. We’re talking during a time of economic turmoil. Joe and I will chat about the myriad challenges facing agency owners during a recession.

Grab something cold to drink and join me for a conversation with Joe Loratro. We’ll talk about some advanced GBP tips, we’ll talk about how chatgpt is to writing what a calculator is to math, and I’ll spend a little time talking to Joe about the future of Pubcon…stay tuned for a big announcement about a fall event.

To get in touch with Joe, try his Instagram: @joelaratro.