Mark Bealin, Author at SearchLab Digital

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

July 21, 2019 Mark Bealin Suds and Search

Also available as a Podcast:

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

Mark Bealin Suds and Search

Also available as a Podcast:

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

Traffic & Conversion and How To EAT The Medic Update [Podcast]

June 25, 2019 Mark Bealin Search Engine Optimization

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.

Transcription

Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.

Power Up Your Social With Metrics That Matter

February 6, 2019 Mark Bealin Local Business Events

This event has ended. To stay up to date on events at SearchLab visit our events page.

Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.

Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.

After Work Happy Hour at The Lab!

February 5, 2019 Mark Bealin Local Business Events

(Dancing encouraged… but optional)

This Event Has Ended – Don’t Miss The Next One!

We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite!

Optimizing Your Website For Mobile Devices: A Complete Guide

October 2, 2018 Mark Bealin Search Engine Optimization

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.

What is Pay Per Click? Your Guide to PPC Marketing

August 28, 2018 Mark Bealin Digital Marketing, PPC Advertising

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?

It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.

Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.

If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.

A Complete Guide to Local SEO to Boost Your Business’ Success

July 20, 2018 Mark Bealin Local SEO, Search Engine Optimization

Are you interested in bringing more local customers through your doors?

If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.

As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.

If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.

7 Tips on How to Write Better Content

April 24, 2018 Mark Bealin Local SEO, Resource Library, Search Engine Optimization

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:

The SEO Value of Content and Why It’s Important

February 23, 2018 Mark Bealin Search Engine Optimization

In order to have continual SEO success, publishing killer content is the best way to build links.

Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.

As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.

The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.