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Our guest on this week’s episode of Suds & Search is Ash Nallawalla, Enterprise Senior SEO Specialist and author of the new book Accidental SEO Manager.

Ash is a 20-year digital marketing veteran, an in-demand conference presenter, author, and blogger. Ash is a moderator at the Webmaster World forum and an active personality on social media.

I caught up with Ash to discuss his new book, which is the first book in a three-part series. The interesting thing about Accidental SEO Manager is that it’s not really a book about how to do SEO. You won’t find tips about how to do technical SEO or keyword research.

This book is for someone who has become an SEO manager by accident. It’s about the job of running an SEO department if you have little understanding of how to do SEO.

How does someone become an SEO manager on accident?

What tips can Ash share to help hold the SEO team accountable?

How do you hire the right mix of people to perform SEO?

We’re going to ask Ash these questions and many more.

Grab something cold to drink and join me for a conversation with Ash Nallawalla. We’ll talk about how he decided to write not only one book but three, we’ll spend a little time talking about how to discuss SEO with the c-suite, and we’ll spend a little time talking about why SEO practitioners should buy this book for their managers.