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Our guest on this week’s episode of Suds & Search is Lidia Infante, Senior SEO Manager at

Lidia is an in-demand conference presenter. You might’ve heard her speak at The Women in Tech SEO Festival, Mozcon, Brighton SEO, and Ungagged.

She’s a judge at industry awards shows including the European Search Awards, and a frequent guest on podcasts and webinars.

We caught up with Lidia at an interesting and exciting time. She started a new job with Sanity in June, she just spoke at Mozcon – arguably the biggest conference in the US – and she’s getting married in September. We’re going to start our conversation talking about her crazy summer of 2022.

We’ll talk about her Mozcon which was about how to perform a gap analysis for SEO. She has two super actionable spreadsheets that anyone can use to do competitor identification and gap analysis.

We’re also going to ask her about Sanity, which is a headless CMS that has become increasingly popular with developers.

What is a headless CMS?

How is a headless CMS different from a traditional CMS?

What make Sanity the preferred headless CMS for SEO?

We’re going to ask Lidia these questions and more.

Grab something cold to drink and join us for a conversation with Lidia Infante. We’ll talk about her academic background in business and psychology, we’ll spend a little time talking about structured content and structured data, and Lidia will share the delightful story of how she ended up working at

To learn more, you can find Lidia on Twitter at @LidiaInfanteM or at