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Our guest on this week’s episode of Suds & Search is Amanda Jordan, Director of Digital Strategy at Rickety Roo.

Amanda is one of the most popular and sought-after personalities in Local SEO. She is an in-demand conference presenter who you might’ve heard speak at Mozcon, LocalU, Whitespark Local Search Summit, The Women in Tech SEO Festival, and many other places.

We caught up with Amanda shortly after her presentation at Mozcon, which was about the future of local landing pages. We’re going to start our conversation by asking her why many small businesses struggle to build local landing pages, and what savvy small businesses are doing differently. After this episode make sure to check out her Local Landing Page Checklist.

We’ll also talk about a recent a local SEO case study she posted on Moz blog titled, “How We Increased Revenue with Speed Optimization.” The methodology for a local SEO case study was very interesting. What would happen if you improved page speed but literally did nothing else on the site? The results were stunning. Hear all about it in this episode.

Grab something cold to drink and join us for a conversation with the extremely impressive Amanda Jordan. We’ll chat about why Local SEOs should lean into technical SEO, we’ll talk about her course over at the Bright Local academy, and we’ll spend a little time talking about why small businesses need to “diversify their content sources.”

To learn more, or to reach out to Amanda, you can find her on Twitter at @amandatjordan.