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Write content that answers questions

In this week’s episode Greg shares tips on creating content that answers a relevant question for your industry. Providing quality answers to the questions your customers are asking is a great way to drive traffic to your website.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week’s video is short and sweet, but it’s an incredibly helpful tip that will help your SEO strategy.

We just got back from the NADA Convention in Las Vegas, and this week’s video was supposed to be a collection of tips from all the experts I talked to at the conference. Unfortunately, we were insanely busy at the booth, so I didn’t have enough time to step away and do the interviews.

I know everyone loves that segment though, so I’m working with some people to get the tips done over Zoom, so we should have those next week.

So for this week’s episode, I’m sharing an incredibly helpful yet simple tip that will help you write better content for your site. The most important thing you can remember about SEO is that if you want to show as a search result when someone searches for a particular phrase, you need a dedicated page of content on your site about that singular concept, and that page needs to be the best answer in the local area to the question that’s being asked.

So the tip this week is simple. Stop writing content that just targets a keyword phrase, or even a few phrases. If you want to add content that will get great visibility in search results AND convert your customers, you just need to write content that answers the questions your potential customers will have.

Yes, it’s that simple – and so many business owners and marketers are still getting it wrong. When you’re planning your content, you should be adding content that will add additional visibility and provide additional value to potential customers. Don’t think keywords, think questions.

If you already have the answer on your site, or it’s a concept you already rank well for, you don’t need to add another piece of content about that concept. For example: if you’re the only Ford dealer in town, and there’s not another Ford dealer for 100 miles in any direction, you don’t need to write ANY “Ford dealership” content. You’re the only option available, so you’ll already rank number one for that search in a pretty wide area.

Instead, look at areas where you offer a product or service and don’t currently show in the search results in that area. If you want to show up for oil changes, then add a page about the fact that you offer oil changes. Instead of writing a short generic paragraph that says “oil change” and your city a bunch of times, write a page that answers the most common questions you hear about oil changes. Outline the process. Explain the timeline for service. Talk about why you’re a better place for an oil change than your competitors.

Writing content to target a particular keyword phrase oesn’t work in today’s world. If you want to win in local search results, you need to write content that answers the questions your potential customers (or current customers) are asking.

That’s all the time we have left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.


Greg’s SEO Presentation: Pubcon Austin

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!


Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

This is her second appearance on this show, and she’s one of our favorite guests. Amanda is an in-demand conference speaker who frequently presents on topics related to Digital PR and link building.


Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA.

We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for a couple of years. For the past eight years, he’s been an independent consultant working with some of the most iconic brands in the world.


Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.


Suds & Search 141 | Dan Mondello, Co-Founder and CEO of Rank Really High

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Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Dan Mondello, co-founder and CEO of Rank Really High.

Dan is a serial entrepreneur who co-founded two companies – DealerTeamwork and Home and Local Services – before launching his newest project.

You’ve probably heard the cliche that there are riches in niches. Dan has spent his career deeply understanding the unique needs of specific verticals. He started out working in automotive, then started businesses aimed at home service professionals. Now, Dan is working with cannabis dispensaries.


How to Search Through a Business’ Google Reviews

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google.

We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a cool little trick, so we had to share it with you.


Suds & Search 124 | Amanda Jordan, Director of Digital Strategy at Rickety Roo

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Amanda Jordan, Director of Digital Strategy at Rickety Roo.

Amanda is one of the most popular and sought-after personalities in Local SEO. She is an in-demand conference presenter who you might’ve heard speak at Mozcon, LocalU, Whitespark Local Search Summit, The Women in Tech SEO Festival, and many other places.