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My guest on this week’s episode of Suds & Search is Martha van Berkel, CEO of Schema App.

Schema markup was developed in 2011 as a collaboration between the world’s leading search engines. Since that time, the general interest and application of Schema among SEOs has skyrocketed. Martha has become the leading presenter in our industry talking about Schema markup.

She is an in-demand conference presenter, blogger, and educator on topics related to Schema. You may have heard Martha present at Brighton SEO, State of Search, SMX Milan, and the Content Marketing Conference.

She is a frequent trainer on topics related to Schema. She’s appeared on webinars for Bright Local, SEMrush, and for all the impressive content SchemaApp puts out.

She started SchemaApp with her husband Mark and it’s become one of the hottest tools in the industry. We’ll talk about how the SEO community’s intense interest in Schema has led to explosive growth of her company.

Grab something cold to drink and join me for a conversation with the extremely impressive Martha Van Berkel. We’ll talk about how Schema can help with every stage of a marketing funnel, we’ll talk about the challenges of creating a tool that can work for schema die hards and neophytes, and for our Local SEOs out there, I’ll ask Martha about Local Schema.