Mark Bealin, Author at SearchLab Digital

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

March 4, 2022 Mark Bealin Digital Marketing, Google Updates, Local SEO, PPC Advertising, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.

Suds and Search 101 | Jake Bohall, Co-founder of Hive Digital

February 24, 2022 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Jake Bohall, Co-founder of Hive Digital.

Jake is a veteran digital marketer, serial entrepreneur, and popular conference presenter. In 2020, Jake’s agency Hive Digital won two awards at the US Search Awards. They won the award for Best Small SEO Agency and Best SEO Campaign.

Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

February 10, 2022 Mark Bealin Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.

He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.

I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.

Suds and Search 98 | Michelle Robbins, Senior Director of Data and Analytics for Clearlink

February 3, 2022 Mark Bealin Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive.

Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events.

Suds and Search 97 | Alex Alexakis, founder of PixelChefs

January 27, 2022 Mark Bealin Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Alex Alexakis, Founder of PixelChefs.

There’s a recurring topic that comes up on industry blogs and on SEO Twitter – the relationship between SEOs and web developers. Long story short, it’s often a challenging relationship to navigate. SEOs complain that their changes never get implemented. Web developers complain that SEOs are annoying. It’s often a fraught relationship but both pieces have to work in order for a client to experience any kind of success.

Suds and Search 96 | Bartosz Goralewicz, CEO at Onely

January 20, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Bartosz Goralewicz, CEO at Onely.

Bartosz is an in-demand conference presenter and a frequent guest on industry podcasts and webinars. He is considered one of the top technical SEOs in the world. He’s particularly knowledgeable about Javascript SEO.

A few places you might’ve heard Bartosz present include, Ungagged, InOrbit, Brighton SEO, Search Love, and all the different SMX events.

For a really good deep dive into his areas of expertise, check out some of the webinars he’s done for SEMrush. They are consistently excellent.

I caught up with Bartosz during an interesting time for Technical SEOs. Core Web Vitals has captured the attention of SEOs all over the world. I’m going to start our conversation by asking him a series of questions about Core Web Vitals and how he and his team at Onely approach the concept.

I’m also going to ask Bartosz about Javascript. Simply put, Javascript and SEO don’t play together well. How does an expert like Bartosz evaluate Javascript for SEO?

What Javascript considerations should website owners and SEOs be concerned about? I’m going to ask Bartosz those questions and more.

Grab something cold to drink and join me for a conversation with Bartosz Goralewicz. We’ll chat about how significant a change Core Web Vitals was, we’ll chat Javascript SEO, and we’ll spend a little time talking about conference hijinx with Greg Gifford.

Suds and Search 95 | Cindy Krum, founder and CEO of MobileMoxie

January 13, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Cindy Krum, CEO at MobileMoxie. Cindy has spoken at virtually every major digital marketing event I can think of including Mozcon, Pubcon, Brighton SEO, and all the different SMX events.

I’ve been looking forward to speaking with Cindy for some time because she’s been my go-to resource for all matters related to mobile SEO. Cindy is a must-follow on Twitter at the handle @suzzicks for instant reaction to all the latest news and updates on Mobile SEO.

Suds and Search 93 | Best of 2021, Part Two

December 23, 2021 Mark Bealin Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast:

Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year.

Instead of our normal 1 on 1 interview format, our team found highlights from my conversations throughout the year and pulled out the top quotes, tips, and silly moments from the very best digital marketers in the industry.

Grab something cold to drink and join us for part 2 of the best of Suds & Search 2021.