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My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.

He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.

I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.

So if the SERP is fundamentally changing in unpredictable ways, how should SEOs adjust the way we measure rankings or search position? How does this impact tasks like keyword research? I’m going to ask Ryan these questions and more.

One thing I love about Ryan is that he lives in my hometown of Detroit, Michigan. Towards the end of our interview, we get a chance to chat about Detroit-style pizza, drinking in Canada as teenagers, and why it’s impossible to be born and raised in south Detroit.

Grab something cold to drink and join me for a conversation with Ryan Jones. We’ll chat about his new ngram tool, we’ll talk about why the future of search is verbs, and we’ll spend a little time talking about WTFSEO, the most hilarious Twitter parody account I follow.