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My guest on this week’s episode of Suds & Search is Jake Bohall, Co-founder of Hive Digital.

Jake is a veteran digital marketer, serial entrepreneur, and popular conference presenter. In 2020, Jake’s agency Hive Digital won two awards at the US Search Awards. They won the award for Best Small SEO Agency and Best SEO Campaign.

I heard Jake speak at Pubcon last spring and I’ll start our conversation talking about his presentation which was about sustainable SEO. I will also ask him about its opposite to get a sense of what unsustainable SEO looks like.

Jake lives near Raleigh-Durham, North Carolina, a talent-rich area of the country for digital marketers. Last June, Russ Jones passed away unexpectedly and the loss was especially devastating for digital marketers in the Raleigh-Durham area. I’ll talk to Jake about his friend and collaborator Russ Jones during this episode.

Grab something cold to drink and join me for a conversation with Jake Bohall. We’ll talk about how to do link building in a sustainable way, we’ll chat about a shift he’s noticed in content marketing from being product-focused to more customer-focused, and I’ll ask him about a project he did to clean up about 5 million UGC tags from one site.