In this week’s video, I share a simple concept to hold in your head that will help you better understand the importance of website content for SEO. At a basic level, your content needs to match the search query you’re trying to rank for – watch the video to learn how everything works.

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing a basic concept that will help you approach SEO with the right mindset.

Whenever I’m talking to people about SEO, I like to boil tactics and strategies down to simple concepts to make it easier to understand the intricacies of Google’s algorithm and optimizing websites. One of my favorite “simple concepts” helps drive home how SEO works on a really basic level. Here’s the right way to think about SEO:

If you want to show up as a search result when someone types in a particular keyword phrase, you need a page of content on your website about that concept.
It’s not the old days of a page for every keyword under the sun – it’s more about having a page about the general concept that the searcher is asking about.
And it’s not just about having a page about the concept – that page needs to be the best answer to the question the searcher is asking. The page that’s the best answer typically goes even further and answers other potential questions the searcher might have after reading that initial answer.

Now, we’re always talking about Local SEO, so a small clarification: The page doesn’t have to be the best answer on the internet, it just needs to be the best answer in the local area.

This is where most businesses really fail when it comes to SEO. If you want to maximize your visibility in searches, make sure you’ve got a page of content about every concept you want to show as a search result for – and that the content is properly optimized.

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.