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My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti.

Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference.

Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars.

I caught up with Aaron after a really interesting year for PPC. There were changes to keyword match types and default ad types and changes at Google and Facebook that impacted audience targeting. Frankly, it was a good time to catch up with someone with Aaron’s breadth of knowledge to talk about it all.

Aaron manages a huge team at Tinuiti. They work with some of the biggest brands in the world on some of the most complex PPC campaigns anyone can imagine. I’m going to ask Aaron about how to manage a large team.

Grab something cold to drink and join me for a conversation with Aaron Levy. We’ll talk about why you should pay for your brand terms, we’ll talk about where PPC is headed, and I’ll chat a little bit about how advertiser behavior will change coming out of COVID.