Mark Bealin, Author at SearchLab Digital

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

A Complete Guide to Local SEO to Boost Your Business’ Success

July 20, 2018 Mark Bealin Local SEO, Search Engine Optimization

Are you interested in bringing more local customers through your doors?

If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.

As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.

If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.

7 Tips on How to Write Better Content

April 24, 2018 Mark Bealin Local SEO, Resource Library, Search Engine Optimization

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:

The SEO Value of Content and Why It’s Important

February 23, 2018 Mark Bealin Search Engine Optimization

In order to have continual SEO success, publishing killer content is the best way to build links.

Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.

As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.

The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.

Technical SEO Site Analysis Step by Step Guide

January 19, 2018 Mark Bealin Search Engine Optimization

Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever. In fact, Google searches accounted for 74.54% of all desktop searches in 2017. It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what is technical SEO site analysis?

How does it differ from on-page SEO? To help make sure your website is performing at peak efficiency, we’ve compiled this guide to technical SEO site analysis.