Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky.

Elizabeth is an up-and-coming conference presenter. She will be speaking at Local U coming up April 26th in Dallas Texas. Elizabeth is also great on podcasts and webinars and is a must-follow on Twitter at the terribly impressive Twitter handle @ownyourserp.

Elizabeth has a background in SEO and PPC. We’re going to start our conversation by discussing how an interdisciplinary approach to digital marketing helps her get more value for clients.

We’ll also have a wide-ranging conversation about Local SEO.

How should businesses get reviews if they’re in an industry that doesn’t generate a lot of reviews naturally?

How does Elizabeth approach content creation for local businesses?

What are some tell tale signs that a competitor is spamming Google?

We’re going to ask Elizabeth these questions and many more.

Grab something cold to drink and join us for a conversation with Elizabeth Rule. We’ll talk about Local Service Ads, why businesses should not stuff keywords in their business name on GBP, and we’ll spend a little time ranking the best pizzas in New Haven, CT.