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My guest on this week’s episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC.

Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit.

I’m going to start our conversation by asking him some questions about a presentation he delivered at this year’s Pubcon Florida. The presentation was a playbook for post-pandemic digital PR and reputation management. Tony will discuss his five-part plan for avoiding a reputational crisis online.

I’m also going to ask Tony a little bit about a column he wrote in Search Engine Journal titled, “Google Ads is Not for Small Business Anymore. Here’s Why.” Tony argues that if a business can’t spend at least $3,000 per month on Google Ads, the program simply doesn’t work anymore. What should small businesses do instead? Stay tuned for Tony’s suggestion.

Grab something cold to drink and join me for a conversation with Tony Wright. We’ll chat about why you need to do digital PR proactively, we’ll talk about the unique considerations for reputation management in a post-pandemic world, and I’ll ask Tony what it means for his company to be on Moz’s Recommended List again in 2021.

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