Local SEO

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.


Greg’s Local SEO slides from the Agents of Change conference

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization.


Digital Marketing Tips from Brighton SEO

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… Check it out:


Product Management Tips for SEO

In this week’s video, I’m sharing my presentation from Brighton SEO (a week late, sorry… I was teaching the Local SEO Masterclass at PubCon last week and completely forgot to post this episode). Learn how careful planning and the use of product management can help you provide better SEO service to clients, get better results, and scale with fewer growing pains.


What we found when we analyzed over 2,000 car dealer Google Business Profiles

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better SEO for your dealership.


SEO Tips for Cannabis Dispensaries

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In the presentation, I walk through the factors that influence visibility in local searches, explaining exactly how to optimize each of the areas. Learn about website content, site optimization, building inbound links, customer reviews, and Google Business Profiles.