In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.
In this week’s video, I share a quick explanation of the new health and safety attributes in Google My Business and walk you through how to set them up. They’ve been rolled out for retail, food, and service industries, and they help potential customers see COVID-related safety information when they find you online.
In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a forum post. Watch the video for all the details…
In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn how easy it is to add to your listing!
For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video:
This week, we’re taking a break from digital marketing tips… It’s almost Christmas, and my Halloween horror movie video was so popular, I thought it would be the perfect time to do another movie episode. So this week, I’m sharing my list of the top 10 Christmas movies, along with a fun bit of trivia for each one. Check out the list and let us know what you think!
In this week’s episode, I walk through the steps for setting holiday hours in Google My Business. When you need to change your hours, or even set your business to be closed temporarily, you don’t have to change your standard hours in your GMB dashboard. If you use the holiday hours feature, you can set different hours for unique days, and on those days, the special hours will be displayed instead of your standard hours. Watch and learn how easy it is to set up!
This week’s video is a longer one, since I’m sharing my presentation from Pubcon Cyber Week last week. It’s about 25 minutes, but it’s packed with helpful information about gaining more visibility during the holiday shopping season and beyond. Buyer behavior has changed at a fundamental level because of the COVID pandemic, and I share several interesting stats from reports released over the last few months that help drive home the point that digital dominance is the key to future success. Check it out!
In this week’s video, I share some fun examples of Google My Business Questions and Answers from real world businesses. There’s no better way to illustrate the absolute necessity of monitoring your Q&A than seeing how bad some questions and answers can get… So enjoy!
Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey and football right now…