In this week’s video, I talk about which categories you should choose for your Google My Business listing. I share a link to a tool that lists all available GMB categories and explain how it displays related categories. For all the car dealers out there, I walk through exactly which categories you should choose for each of your department listings.
We’ve gotten a ton of questions about setting up department listings in Google My Business lately, so in this week’s episode, we’re explaining how to set up nested department listings in GMB. We explain what’s eligible, how to set up the department listings, and how to get them nested under the primary listing.
In this week’s video, I’m sharing a quick tip that will help all the dealerships out there who have their department listings showing up in Google searches for the dealership name. There’s a bug in Google that causes the wrong Google My Business listing to show up, which is obviously bad for business… And I’m sharing the quick solution to help you fix the problem yourself!
In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results.
In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how the coronavirus has fundamentally changed the way that people shop online.
In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure doesn’t even show up well in their own city. Watch the video to learn how to know when it’s time to try to expand your reach.
In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content and see if it needs some work.
In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.
In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.
In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.