I was fortunate enough to speak at Chiang Mai SEO, but I wasn't the only expert there, so as usual I rounded up all the other experts for their digital marketing tips! From the 5-minute lead response rule (hello, AI!) to why you should crash plumbing conferences if plumbers are your clients. Learn how to create scroll-stopping video hooks, dominate local SEO within 10 miles, and why YouTube is your secret weapon for building a killer personal brand. These insiders share strategies that actually work, no fluff, just actionable insights you can use today.
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VIDEO TRANSCRIPT
Speaker 1:
Alright, so my biggest tip is understanding human nature and that we are not fast enough. So big study done on leads, the number one takeaway is it's a five minute shot clock. If you're spending money to generate traffic in leads, but you don't have staff to answer every lead within five minutes, you're basically pouring your money into a leaky bucket.
Luckily, AI is here, so there's voice AI, there's conversation AI, and we can ensure that every time a lead gets generated, that the AI's gonna have that conversation instantly, tip the math in our favor and turn way more of your traffic and your leads into actual conversations and conversions. So if you're not playing with AI yet, I would get into it now, because every business, just like at one time, realize they need a website, is going to realize over the next two years that they need AI agents to succeed.
Speaker 2:
My quick tip for you all is to fundamentally remember why you are completing the activity in your task list. If it does not create a commercial outcome you shouldn't be doing it.
Speaker 3:
Leverage your offline for online in a sense of using your personal connections for links, using your print campaigns to actually make SEO happen. Maybe introduce people to your keywords and then they search for you that way. So think of offline as your new superpower to boost online.
Speaker 4:
What's up everyone? If you want to scale your backlink campaigns from just a few hundred to 7,000 a month, you have to really set clear expectations to your team, set up the right team structure, and follow through weekly and monthly. You're not gonna be a SEO at this point, you're gonna be a link manager who crushes in with her KPIs and keep the team accountable. Lemme know if you have any questions. All good?
Speaker 5:
Okay. So I have, uh, uh, not exactly a tip, but a basic thing which lot of, uh, local marketers miss. Uh, when you are trying to rank for local SEO, it doesn't work if you are trying to rank for certain businesses beyond a certain miles. So in most of the cat-, is, is, is 10 miles. So if you have a business, for example, a dentist, and you are thinking that you're gonna can rank for all of the city doesn't work.
In some cases it makes sense for if, if you are a legal niche, but for most of the niches, lesser than 10 miles is what you should be going for. And of course you can do a lot of geo-targeting and geos-, uh, -pages, but I think the one thing we should always remember, less than time, 10 miles is good.
Speaker 6:
Uh, so my tip for marketers who want to get better at their job is to read a book, which I think shaped me as a marketer. It's the book called Contagious by Professor Jonah Berger. It explains how to create stuff that people would talk about that would spread, and I think it's a great book that every marketer should read.
Speaker 7:
Hey, have you ever thought about predictability of your prompts? Just put it the same prompt a couple of times in ChatGPT, Cloud, or whichever you're using and check if the output is the same. If you never thought about it, then that means you're gambling because it will give you a logical answer. But the goal here is to build prompts that are predictable that will give you same results every single time. Otherwise, you'll not get the answers that you are willing, wishing for.
Speaker 8:
So my, uh, super tip of the day for me, uh, how to make money with your 404 pages. Yes, you can make lots of money, huge money. Sometimes I can make close to 10,000 euros and leave you, uh, 404 pages. So in fact, how it works, you create a website, you go on a nice keyword, for example, let's go clairvoyance. When you be well-executed clairvoyance, I create a fake 404 pages. But in fact it's additional pages, who will go like a layer on your actual pages.
And on this pa-, um, this 404 pages, I put a countdown, that's very important. Five minute, four minutes, three minutes. And a text like, "Oh, we apologize, our website is down now, but, uh, because you've been this page, the page will come back in five minutes." Second down. "To apologize, we give you a voucher of 30 minute of call, uh, on our system." And of course there's a button. You can go straight.
Usually the people, they feel they have a voucher only for themselves, and a short time they have to use it. And you can use the same system for, for example, for the shop, for, for 3-day rate, let's go. You sell CBD for 30 minutes, the, the risk-free with this voucher, and usually 80% of the people will use the voucher and so consume on their website. And that's only effect 404 pages.
Speaker 9:
Everything is measurable and everything is solvable if you think about it the right way. And, and s-, there's also this concept of there's a place that your competitors aren't. And so you can often get to where you need to go by going kind of in a path that's a little circular to go around it like where your, where your competition isn't looking at, but your, your consumers are. And so there's a lot of different ways where you can, uh, market. You can advertise that goes, maybe you can't compete directly, 'cause a lot of people may not have unlimited time and unlimited resources and unlimited budget. But you have other places where those bigger guys aren't really looking. And that's an opportunity.
So it o--, it just takes a little outside the box thinking. What I like to focus on is I like to think about what are my cons-, what, what are, what's my target audience doing on a day-to-day basis? 'Cause there might be a, uh, uh, a niche that they're all interested in, and it's not the direct path to where, uh, where you would traditionally go, but you can market to 'em there.
So kind of go to where they are. And there's often, uh, a way to get to those people, uh, just with a little outside the box thinking it turns into a, uh, uh, cheaper path. And, and also a path where you build trust in a different way and, and can bring people in without having to go directly against your competitors. And I, I think that's a great skill. If you can really focus and, and think about how to get there, you can be very, very successful.
Speaker 10:
Okay. Tip number one, if you wanna up your marketing game, particularly if you're in the world of SEO, is go where your customers are. I see all my favorite SEOs always showing up at SEO event. When you ask them who are you're working with, they're like, "I work with plumbers." And I ask them, "Have you ever been at a plumbing event?" And they say no. If you go, if you are the only worker with plumbers, you go to a plumbing event, you'll be the only person talking about SEO. If you wanna win in business, go where your customers are.
Speaker 11:
Okay. To increase your brand awareness through video content, social media, you need a hook that's interesting to capture your attention, audience attention. So learn how to do hooks for your videos. You can't just like start talking to them. They don't care about that. Have a hook, a visual, audio, any kind of hook. Start learning them and make better social media content that gets more than 500 views. Okay, do better.
Speaker 12:
Everybody, I was talking about video, SEO, and using videos to appear and get visibility and branding in, uh, the AI LLMs and stuff like that. Um, and one of the tips that I suggested is that videos that do well in individual platforms kind of get picked up by Google and thus get picked up by all the other LLMs. It's a cascade effect. So you have to have videos that do well in the platforms where you put them.
So in some cases you can start with the same content, but then you might wanna bury it or break it up, uh, to fit the, the vibe of wherever you're posting it. So for instance, Instagram Reels, uh, have different expectations than TikTok videos and different expectations than YouTube Shorts. Not wildly different. But for instance, like YouTube, uh, usually they expect a little bit more production value. TikTok they expect a little bit less. Instagram kind of depends on what you're trying to sell.
Um, yeah, so make sure you're submitting and testing, uh, the different videos in the different platforms. And sometimes you may have to tweak your content to fit a platform that you're publishing in, uh, to make it more successful.
Speaker 13:
YouTube SEO is an amazing thing for you to get involved in. We as marketers have always focused on SEO, which is getting harder and harder and harder with, uh, algorithm updates and everything else that goes on. I feel that YouTube is more, uh, it's easier to manipulate. And also, I, I think, you know, more and more people are wanting bite-sized short, sharp videos. A- and, and certainly from my perspective, and, you know, I, I always say to people try and build a personal brand.
You get asked all the time, "What should I do? What should I do?" I don't think you go wrong building a personal brand. And I think YouTube is a hell of a lot easier, safer, and has a lot of volume on there. So I think, you know, YouTube's a kinda fairly... I know lots of people use it, but I think it's fairly underutilized and I know a lot of marketers are not always comfortable talking on camera. But I think that's a, a nice tip here to, to go, um, on your stuff. I dunno why I'm talking about that now. (laughs)
