Local Search Tuesdays - SearchLab Digital

Greg’s Local SEO slides from the Agents of Change conference

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization. VIDEO TRANSCRIPT Welcome back to another episode […]

Digital Marketing Tips from PubCon Pro

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out… VIDEO TRANSCRIPT Hey, Gary, you wanna give me a tip for my video series? No. Alright, so last tip I’m gonna give for today is about the […]

Digital Marketing Tips from Brighton SEO

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… […]

Product Management Tips for SEO

In this week’s video, I’m sharing my presentation from Brighton SEO (a week late, sorry… I was teaching the Local SEO Masterclass at PubCon last week and completely forgot to post this episode). Learn how careful planning and the use of product management can help you provide better SEO service to clients, get better results, […]

What we found when we analyzed over 2,000 car dealer Google Business Profiles

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better […]

A Recap of Ignition and Tips From the Speakers

In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event. VIDEO TRANSCRIPT The first thing that you need to do is make sure you’re in the right lane. Not the auction lane, your service lane, when you’re looking to do acquisitions. […]

SEO Tips for Cannabis Dispensaries

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In […]

Digital Marketing Tips: MozCon 2023

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled […]

Common problems with car dealer websites

Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some interesting info to share with you based on 58 SEO audits we recently conducted for the Toyota dealerships in northern California. A few weeks ago, I was invited to speak at an exclusive event for all the Toyota dealerships in northern […]

Google has updated the Google Business Profile policies

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing exciting news about the new update to Google Business Profile policies! It’s been a bit since Google updated the policies around Google Business Profiles, and last week’s update makes most everything more clear for business owners and marketers. Google has been aggressively […]

Greg’s Automotive SEO slides from TIADA

In this week’s episode, I share my entire presentation from the Texas IADA conference last week. While it’s focused on used car dealerships, it’s beneficial info for any dealership – or really, any local business. Learn about website content and optimization, link building, customer reviews, and Google Business Profile optimization.

Details about Ignition – the new conference for car dealers

In this week’s episode, I’m sharing the details about Ignition – the reinvention of automotive conferences. Check out the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some exciting details about our new conference for auto dealers. We’ve been talking for a few […]

SEO Tips: How to detect duplicate content

In this week’s episode, I share a simple cut-and-paste trick that lets you quickly and easily detect duplicate content. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m going to share a quick tip to help you figure out if content is unique – or duplicate content that won’t help. […]

Greg’s Local SEO presentation from MNsearch Summit

In this week’s episode, I’m sharing a recording of my entire presentation from MNsearch Summit last month. Learn advanced Local SEO tactics to help you gain better visibility in local search results. I cover website content, optimization, link building, reviews, and Google Business Profiles.

Happy 4th of July (and a bit about Ignition)

This week’s episode is a quick one – we wanted to wish you a happy 4th of July and tease a bit of info about Ignition (the new automotive conference that’s coming in August)

Greg’s keynote slides from Web a Quebec

In this week’s episode, I’m sharing a recording of my recent keynote at Web a Quebec, an amazing conference held yearly in Quebec City. Learn about local search ranking factors, website content, localized optimization tactics, local link building, reputation management, and Google Business Profiles.

Automotive SEO presentation from DMSC Austin

In this week’s episode, I’m sharing my entire presentation from the recent Digital Marketing Strategies Conference in Austin, Texas. I share the results of some research we’ve done on Google Business Profiles, details of over 750 Local SEO audits, and best practices for optimizing your website and other signals to achieve better visibility in local […]

Digital Marketing Tips From YoastCon

In this week’s video, I share some amazing marketing tips from the speakers at YoastCon, an incredible conference put on by the team at Yoast (the SEO plugin for WordPress). I grabbed every speaker and had them share one tip for digital marketing, and when we edited them all together, we ended up with an […]

Greg’s Local SEO presentation from YoastCon in the Netherlands

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire […]

Automotive Marketing Tips from Digital Dealer Tampa

In this week’s episode, I collected helpful tips from the speakers and experts at the recent Digital Dealer conference in Tampa, Florida. We’ve got some amazing tips that will help your business thrive and rock the competition – check them out! VIDEO TRANSCRIPT All right. I’m not allowed to tell you who I am. But […]

Greg’s Advanced SEO Tips slides from Digital Dealer Tampa

In this week’s episode, I’m sharing my entire presentation from the recent Digital Dealer conference in Tampa, Florida. I share some of the exciting data points from our upcoming research project, info from SEO audits on 700 dealership websites, and advanced tips to help your dealership website show up better in local search results.

Digital Marketing Tips from LocalU Dallas

In this week’s episode, I share some amazing tips from the experts at the recent LocalU conference in Dallas. As always, I grabbed the other speakers and experts at the event and had them share a single, quick digital marketing tip. Check it out, it’s an awesome list of Local SEO tips! VIDEO TRANSCRIPT So […]

How to build local links – Greg’s presentation from LocalU

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.

Digital Marketing Tips From Brighton SEO

In this week’s episode, I share some awesome digital marketing tips from some of the speakers and experts at Brighton SEO a few weeks ago. The top minds in digital marketing have shared some amazing tips that will help you excel at SEO and digital marketing – check them out: VIDEO TRANSCRIPT Welcome back to […]

Greg’s Link Building Slides from Brighton SEO

In this week’s video, Greg shares his presentation from Brighton SEO last week, the UK’s largest digital marketing conference. Learn how to change your perspective about link building, using new strategies and tactics to earn unique links that will help you beat local competitors.

Tips for Building Awesome Local Links

In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check […]

Google Business Profile Quick Tips & Tactics: How to Bury Bad Reviews

Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers. Think about what you do when […]

Just Released: 2023 Local Search Ranking Factors

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here! Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide […]

Digital Marketing Tips: SearchLove San Diego

This week’s episode of Local Search Tuesdays is packed with ridiculously awesome tips from all the speakers at the last SearchLove conference ever! Last week we shared Greg’s slides, but this week’s SearchLove episode is even better. Again, we’re all sad that it’s the last SearchLove ever, but that didn’t stop Greg from collecting some […]

Greg’s Local SEO Presentation from SearchLove San Diego

This week’s episode of Local Search Tuesdays is a fun one, but also kind of sad… We’re sharing Greg’s presentation from SearchLove San Diego a few weeks ago… the last SearchLove conference ever! SearchLove has always been one of our favorite digital marketing conferences… For those who don’t know, it’s always been the most stellar […]