image shape shape

Digital Marketing Tips: Pubcon Austin 2023

If you’ve been watching this series for long at all, you know Greg loves to grab speakers and friends at conferences to share quick tips. Since this was the first time he’s seen most of these people since 2020, there was no way he was going to miss the opportunity to grab as many people […]

Read More

Greg’s SEO Presentation: Pubcon Austin

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created! Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at […]

Read More

Just Released: BrightLocal Consumer Review Study 2022

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well. BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If […]

Read More

Mean Tweets: NADA 2023 Edition

This week’s episode of Local Search Tuesdays is a fun one – we’re keeping the tradition alive with NADA mean tweets! This is the 8th year that Greg has done NADA mean tweets, although he started it nine years ago. Thanks to COVID, he had to skip a year. It’s based on Jimmy Kimmel’s bit […]

Read More

Six Best SEO-themed Valentine’s Day Cards

It’s Valentine’s Day today, so if you’ve been watching this series for any time at all, you know that means we’re doing a special Valentine’s Day episode… You should know by now how much Greg loves to do special holiday-themed episodes – for years he’s been digging up the best SEO-themed Valentine’s day cards to […]

Read More

Tips for Car Dealers: NADA 2023

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago. SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors […]

Read More

Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend. He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any […]

Read More

Breaking News: Any Vehicle Dealer Can Now List Inventory On GBP

Welcome back to a special edition episode of Local Search Tuesdays… on a Wednesday! We’ve got huge news to share, and we just couldn’t wait until next week to tell you… Any motor vehicle dealer can now list inventory on their Google Business Profiles! Google just opened up the “Cars for Sale” widget to anything […]

Read More

Come See SearchLab at NADA in Dallas

This week’s episode of Local Search Tuesdays is short since we’re prepping for the National Auto Dealers Association conference in Dallas this weekend. In fact, that’s what this week’s episode is all about! NADA is the largest conference for car dealers each year, and we’re super excited to let you know what’s going on with […]

Read More

Why It’s Important to Have a Local SEO Content Plan

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site. At a simple level, if you want to show up as a search result when someone in […]

Read More

How Long Does SEO Take?

In this week’s episode of Local Search Tuesdays, we’re going to answer one of the most common questions in SEO: “How long does SEO take?” Last week we were in Orlando for our annual leadership retreat, and while we had an awesome time at our Disney team building day, we did spend a bit of […]

Read More

Which Video Equipment Do We Use?

On this week’s episode of Local Search Tuesdays, we’re giving you a little peek behind the scenes as we answer one of the most common questions we hear about this show: “What equipment do you use?”. We always get questions about our weekly videos and how we shoot them, but there were significantly more people […]

Read More

Local Search Tuesdays : The Most Popular Episodes of 2022

It’s the last episode of Local Search Tuesdays in 2022, so we’re sharing the list of the 10 most popular episodes of the year! We love doing this recap episode at the end of every year, because it’s super cool to see which episodes resonated the most with all of you. We aggregated all of […]

Read More

8 Movies to Watch this Christmas

This week, on a special holiday episode of Local Search Tuesdays, we’re sharing Greg’s list of movies he’s most excited about this holiday season. If you’ve been watching this series for long, you know how obsessed he is with movies, and it’s a Halloween and Christmas tradition to share a list of awesome movies to […]

Read More

Greg’s SEO Presentation: SEOcon Forum Conference in Bali

On this week’s episode of Local Search Tuesdays, we’ve got a special treat for you: we’re sharing Greg’s keynote presentation from the conference he went to in Bali! Greg was lucky enough to be invited to speak at the SEOcon Forum conference in Bali a few weeks ago – shout out to his Buddy Eli […]

Read More

Greg’s SEO Slides: Modern Retailing Conference

On this week’s Local Search Tuesdays, we’ve got another awesome presentation to share. A few weeks ago, Greg was down in Fort Lauderdale at the Modern Retailing Conference, and since it was such a popular presentation, we wanted to share it with you here. It’s about half an hour long, so kick back and get […]

Read More
hcic thumbnail

Greg’s SEO Slides: Healthcare Internet Conference

Welcome back to another episode of Local Search Tuesdays. Greg is actually on an airplane right now, heading to a conference in Bali. So for this week’s video, we’re sharing a presentation he did for a healthcare conference last month. Obviously, he recorded this ahead of time since he’s stuck on a brutally long flight […]

Read More

How to Edit Users on the New Google Business Profile In-Search Editor

The old Google My Business dashboard has been officially retired, and most people are confused by the new “in search” editing experience. This week, we’re sharing some tips to help you navigate through the new Google Business Profile editing experience. Remember in Star Wars when the Death Star blew up Alderaan and Obi-Wan Kenobi got […]

Read More
automotive marketing tips digital dealer las vegas

Automotive Marketing Tips: Digital Dealer Las Vegas

A few weeks ago Greg and Dane were in Las Vegas presenting at Digital Dealer, where they took the opportunity to gather tips from industry experts. Check out this week’s Local Search Tuesdays for automotive marketing advice you won’t want to miss!

Read More

Greg’s SEO Slides: Digital Dealer Las Vegas Part 2

Last week on Local Search Tuesdays, we shared the first half of Greg’s presentation from Digital Dealer Vegas, so we’re back to share the second half on this week’s episode. It’s about a half-hour long, so kick back, and get ready for the conclusion to The Michael Myers Guide to Killing Your Competition with Automotive […]

Read More
greg gifford digital dealer vegas

Greg’s SEO Slides: Digital Dealer Las Vegas Part 1

If you watched last week’s Local Search Tuesdays, you know Greg was in Las Vegas, presenting at two back-to-back conferences. Today, we’re sharing the first half of his Digital Dealer presentation. Ok, yeah – we know, it’s been a few weeks now of just sharing presentations. Greg’s had an insane travel schedule, so it’s been […]

Read More
greg's top 5 halloween movies

Greg’s Top 5 Halloween Movies for Streaming

On this week’s Local Search Tuesdays, we’ve got a special episode for you, ‘cause it’s almost Halloween! We know that most of you have been watching for a while, so you probably knew this was coming. But for those of you who are new viewers, Greg is obviously obsessed with movies, and equally obsessed with […]

Read More
brighton seo conference tips

Local SEO Conference Tips: Brighton SEO

A couple of weeks ago, Greg was back in Brighton, England, at BrightonSEO. He’s been speaking at BrightonSEO twice a year for the last eight years now, and he also teaches the Local SEO training class – if you’re watching this, go sign up and come to his training class in April! But as always, […]

Read More
greg gifford seo slides

Greg’s SEO Slides: Driving Sales Executive Summit

Welcome back to another episode of Local Search Tuesdays. Greg is in fabulous Las Vegas this week, presenting at two back-to-back conferences. Yesterday he spoke at the Driving Sales Executive Summit, so on today’s episode, we’re sharing his entire presentation. Obviously, this week’s episode will be a bit longer than usual. He paired up with […]

Read More

Local SEO Tip: GBP Waiting Period

Welcome back to another episode of Local Search Tuesdays. Greg’s in the UK, speaking at Brighton SEO, so Dane stepped in for this week’s episode. Today, we’re going to talk about an important issue with user management in your Google Business Profile. This week’s tip is short, but really important for every business out there. […]

Read More
Greg's SEO Slides: Utah DMC Event

Greg’s SEO Slides: Utah DMC Event

Welcome back to another episode of Local Search Tuesdays. This week’s video is another longer one, because Greg spoke at an event in Salt Lake City last week and we’re sharing his entire presentation. Last week, Greg flew up to Salt Lake City to present at the Utah DMC monthly event. It’s a really awesome […]

Read More
dane saville implicit vs. explicit searches

The Difference Between Implicit and Explicit Local Searches

On this week’s Local Search Tuesdays, Greg’s taking the week off, since our new Director of SEO, Dane Saville is in town. Today, he’ll explain the difference between implicit and explicit local searches. It’s important to understand the difference between the two, since the search results you’ll see will be different. In an explicit search, […]

Read More

Big Announcement: We Have A New Director of SEO

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a super exciting announcement to make, especially for all the car dealers out there… We teased it in last week’s episode, and just now in the intro – we’ve got a REALLY exciting announcement to make. We’ve got a new Director of […]

Read More

How to Search Through a Business’ Google Reviews

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google. We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a […]

Read More

Greg’s SEO Slides: CannaCon Chicago

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got an exciting and fun new presentation to share with you, from Greg’s first time speaking at a cannabis conference! Last weekend, Greg flew up to Chicago for CannaCon – a big conference for the cannabis industry. Dispensaries aren’t able to run Google […]

Read More