Local Search Tuesdays - SearchLab Digital

Don’t get distracted by AI search systems: SEO still matters

In this week’s episode of Local Search Tuesdays, I’m diving into a big problem I’ve been seeing lately—businesses dropping the ball on traditional SEO because they’re chasing AI search results. Look, I’m not anti-AI. I use ChatGPT and follow the changes just like everyone else. But here’s the deal: AI search still isn’t where it […]

SEO vs. GEO vs. AIO: WTF?

In this week’s episode of Local Search Tuesdays, I dive into the heated debate around what we should call the process of optimizing for AI and LLM-driven search results. Is it still just SEO—or is it time for something new like GEO or AIO? I’ll explain why renaming SEO might confuse clients and the general […]

Ultimate guide: Optimizing your Google Business Profile

In this week’s episode of Local Search Tuesdays, I’m sharing our Ultimate Guide to Google Business Profile Optimization. There are hundreds of blog posts, videos, and courses out there that tell you how to optimize your GBP – but often they provide conflicting guidance. To make things easier for everyone, I wanted to put together […]

AI is changing digital marketing: How to shift your strategy

In this week’s episode of Local Search Tuesdays, I dive into how AI is rapidly reshaping the world of digital marketing. From the days of losing keyword data in Google Analytics to the rise of AI-driven search and query fan-out, the way we track visibility and conversions is evolving fast. I break down what this […]

2,500+ Car dealer GBPs were deleted: What happened and what to do next

In this week’s episode, I dig into the mass deletion of over 2,500 Google Business Profiles for car dealerships. For dealers who were affected, I share an update from Google and next steps based on what happened after you were deleted. Check out the full video for all the details – and make sure you […]

Digital marketing tips: SEOonthebeach

I spent the first week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to […]

Greg’s Local SEO slides from SEOonthebeach

In this week’s episode, I’m sharing the slides from my recent presentation at the SEOnthebeach conference in Spain. It was a ridiculously fun conference, literally held on the beach, and while I only had 20 minutes to present, I still rocked an awesome presentation about using a customized Local SEO audit to close more customers. […]

Google Business Profile tip: Your last action may not have caused your suspension

In this week’s episode, I’m sharing one of the most common pieces of advice that I share on the Google Business Profile Community Forum. If you get suspended for changing something in your GBP, many times that last action wasn’t what caused your suspension. Check out the video for all of the details, especially if […]

New GBP feature: What’s happening specials callout

In this week’s episode, I’m sharing the news about an exciting new feature that’s been added to bar and restaurant Google Business Profiles. Google has added a new element that’s displayed high in the GBP on mobile called “What’s Happening”, and it’s an awesome way to showcase specials and events. Check out the video for […]

How to write better content using reviews

Customers crave an authentic website experience – they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you. In this week’s episode, I explain how you can use your […]

Helpful tips from the experts at SEO Week NYC

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode. VIDEO TRANSCRIPT Wil Reynolds: My one […]

Greg’s slides: SEO Week

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York! Video Transcript Welcome […]

Local SEO news: Google removing school reviews

This week on Local Search Tuesdays, I’m diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some important news […]

Helpful Tips From The Experts At Brighton SEO

I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

Greg’s slides from Brighton SEO: Tips for Google Sheets

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO. I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. […]

Helpful tips from the experts at SMX Munich

In this episode I’m sharing some of the absolute best takeaways from SMX Munich. I just got back from the conference, and I couldn’t wait to break down the expert tips and cutting-edge strategies I picked up—everything from local SEO quick wins to advanced PPC insights that can seriously move the needle for your business […]

Breaking news: March 25 Google update

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. […]

Greg’s Local SEO presentation from SMX Munich

I recently flew to Germany to present on Local SEO at SMX Munich, sharing expert strategies to help businesses dominate local search results. In this presentation, I will dive into key tactics like optimizing Google My Business, using local keywords and leveraging customer reviews to improve visibility. Sit back and relax, and get ready to […]

Helpful content tip for Local SEO: shop by symptom

In this week’s episode of “Local Search Tuesdays,” I talk about the concept of “shopping by symptom” and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like “how to fix a cracked tooth” instead of just looking for a dentist. If your website content speaks directly to these […]

Tips for shooting your Google Business Profile verification video

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension. I’ll walk you through planning your shoot, recording the right […]

Data from BrightLocal’s consumer review survey

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights! Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year’s results reveal some game-changing trends […]

Google quality rater guidelines update

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. […]

How to add text messaging to your Google Business Profile

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive […]

Helpful tips from the experts at NADA 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, […]

Mean Tweets NADA 2025

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this. VIDEO TRANSCRIPT Welcome back to another episode […]

Greg’s SEO slides: NADA 2025

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic […]

Google Maps update: New carousel

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers. I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new […]

How to deal with bad reviews

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful, […]

Breaking News: Massive FTC fine for fake reviews

In this week’s episode, I’m sharing some breaking news about a massive $20 million fine assigned to an auto dealer group in Illinois. Just last fall, the FTC released new laws making fake reviews illegal, and we knew it wouldn’t be long before they made a public example. At the end of December, they made […]

Local Search Tuesdays most popular episodes of 2024

Celebrate the best of 2024 with a special Local Search Tuesdays episode! I’m revealing the year’s Top 10 most impactful and entertaining episodes. Whether you’re looking for inspiration, laughs, or SEO tips, this countdown has it all. Tune in for the ultimate recap! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This […]