Local Search Tuesdays - SearchLab Digital

Video verification is now available for Google Business Profiles

In this week’s video, I’m sharing some exciting news – video verification is now available for Google Business Profiles! In the past, you had to request a postcard with a verification PIN, but that meant waiting anywhere from 10 to 14 business days for the postcard to arrive. Now, Google is offering video verification, which […]

Greg’s SEO presentation from the IS20G conference

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 […]

Missing reviews on GBP? Here’s why…

Lately, many businesses have been complaining about review problems with Google Business Profiles. Customers are leaving reviews and they’re not showing up – even though the customer can see the review. Also, businesses have been losing reviews at an alarming pace. In this week’s episode, I explain why these two problems are happening and what […]

Details About Google’s Recent Vicinity Update

In the first episode of 2022, we share the details about Google’s recent Vicinity Update. The first major update to the local algorithm in several years, it looks like several signals have been updated in a big way. Check out the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of Local […]

Local Search Tuesdays: The top episodes of 2021

In this week’s episode, we share the ten most popular episodes of 2021 – from Local SEO tips to updates on Google, we covered a lot of content this year. We aggregated all of the analytics data from the various platforms where we share our videos to create this list of the most watched episodes […]

Greg’s Top 10 Movies to See in the Theater Over the Holidays

In this week’s Christmas episode, I’m sharing a list of the top 10 movies to see in the theater over the holidays. We’ve finally got new movies coming out in theaters, and there are some amazing choices this holiday season – check out the rundown of everything exciting that’s coming out.

There’s a new version of GMB Spy!

In this week’s episode, I share the details about the new version of the GMB Spy plugin for Chrome. The new version updates how categories are displayed and even shows the categories for multiple competitors – check out the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. […]

The 2021 Local Search Ranking Factors

The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and […]

Check your SEO with our scoring matrix

In this week’s episode, I share the details about our new SEO scoring matrix, which allows us to score any site on basic SEO principles. Check your own work, use it as a guide for what to do, or use it to hold your vendor partner accountable! If you’d like to get your site scored, […]

Have a happy and safe Thanksgiving!

Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey, football, and Black Friday deals right now. I’ve posted a video every week since the beginning of 2020, and while this is […]

Greg’s SEO presentation from the Driving Sales Executive Summit

In this week’s video, I’m sharing my popular presentation on Local SEO from the Driving Sales Executive Summit in Las Vegas last month. Learn why SEO is your highest priority in the upcoming year and exactly how to optimize site content, links, reviews, and Google My Business (now called Google Business Profiles).

Google My Business has a new name

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some shocking breaking news: Google My Business is no more! Ok, yeah, that intro was a little click-baity. Google My Business isn’t really gone, it’s just rebranded… again. GMB has been rebranded, and now it’s called “Google Plus Local Places for My […]

Digital Marketing Tips from Digital Dealer Las Vegas

In this week’s video, I’m sharing tips from the speakers at Digital Dealer and Driving Sales Executive Summit. We were in Las Vegas for a week, since the conferences were back to back – and as always, I grabbed speakers and experts to share some tips to help with digital marketing. Check out these all-new […]

Greg’s Top 10 Horror Movie Sequels

This week, we’re taking a break from SEO and digital marketing tips… It’s Halloween this weekend, and last year’s horror movie list was a huge hit – so this year. I’m sharing my list of top 10 Halloween horror movie sequels. It’s a “killer” list (see what I did there?) that you definitely don’t want […]

Part Two of Greg’s SEO Presentation from Digital Dealer

Part One of Greg’s SEO Presentation from Digital Dealer

In this week’s video, I share the first half of my double-session presentation on Local SEO from Digital Dealer in Las Vegas. Learn what’s changed in the last year, which signals influence your visibility in local searches, and how to optimize those signals.

Local SEO: Why you can’t ignore Yelp

In this week’s video, I share the reason why it’s a bad idea to ignore Yelp. Sure, we all hate the site, but there’s a very important reason that you need to invest a little bit of reputation management time – watch to see why! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

How does Google rank local search results?

In this week’s episode, I talk about how Google ranks local search results. The local algorithm is different from the traditional algorithm, so it’s important to understand which signals influence local search visibility. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. I just got back from speaking at Digital Summit in Portland, […]

Where does the local algorithm display results?

In this week’s episode, I share examples of the various locations where Google’s local algorithm displays localized search results. If you have a better understanding of how the local algorithm works, you’re able to better optimize your website and win more local customers. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This […]

Greg’s Local SEO presentation from Digital Summit

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn […]

Greg’s Local SEO presentation from CIADA

In this week’s video, I’m sharing my entire presentation from the recent CIADA convention in Myrtle Beach. Learn easy-to-implement tips for increasing your visibility in searches – including website content, optimization, links, and Google My Business.

Greg’s advanced Local SEO presentation from UAAMG

In this week’s episode, I’m sharing my entire presentation from the Unfair Advantage Automotive Mastermind Group, an advanced automotive conference from early August. I share several advanced tips for Local SEO, including awesome tips on Google My Business – check it out!

Greg’s Local SEO presentation from Pubcon Florida

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro […]

Digital marketing tips for 2021: Pubcon Florida

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!

Greg’s Driving Sales webinar presentation on Automotive SEO

In this week’s video, I share my full presentation from a Driving Sales webinar a few weeks ago. Learn up-to-date Local SEO tactics including website content, link building, reputation management, and Google My Business. Even if you’re not a car dealer, this presentation will help you get a handle on what you need to do […]

How to check if you have duplicate content

In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check […]

Don’t get misled by site graders

In this week’s video, I talk about why site grader tools are misleading and typically don’t provide helpful information. Once you realize what the tools are really made for, and why the info isn’t going to provide much insight, you’ll understand why the reports can be dangerous… VIDEO TRANSCRIPT Welcome back to another episode of […]

Busting 5 common Local SEO myths

In this week’s video, I channel my inner Adam and Jamie and do a bit of Local SEO mythbusting. There’s a lot of content out there about Local SEO, and unfortunately, some myths just won’t die – so I share five of the most common Local SEO myths and bust them, so you can be […]

Link from most credible to almost visible pages for SEO wins

In this week’s video, I share an advanced internal linking strategy that helps funnel authority to deeper pages on your site that are “almost visible” in search results. Many times, with a few strategically placed internal links, you can bump a page on your site to the first page of search results – watch the […]

How to optimize your internal links

In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to […]