Also available as a Podcast:
Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. Mozcast started in 2012 at the time of some of the most consequential algorithm updates ever.
9 years later Mozcast remains a go-to resource for SEOs who want to learn what might’ve happened to their rankings and traffic after Google made a tweak to their algorithm.
I’m going to start our conversation asking Dr. Pete about Mozcast, google updates generally, and I want to get a sense of how tumultuous the weather has been so far in 2021.
Dr. Pete is also a must-read blogger and conference presenter. He is a regular contributor to the Moz blog and over the course of my career I can recall more than a few of his posts going viral on SEO Twitter. I’m going to ask him about one of those posts from a few years ago about https being mere table stakes.
Grab something cold to drink and join me for a conversation with Dr. Pete. We’ll chat all about how studying algorithm changes from the past might help SEOs become better predictors in the future, we’ll talk about vanity metrics in SEO, and I’ll ask him a little bit about the cult movie Bleeding Steel starring Jackie Chan.