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My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur.

Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land’s Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016.

Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO.

Eric started Stone Temple Consulting in 1997 and grew it to be one of the most celebrated brands in SEO. Stone Temple won numerous awards including the award for Best Large SEO Agency at the 2016 US Search Awards. In 2018, Perficient acquired Stone Temple Consulting. Under Eric’s leadership, the accolades have continued to pour in including the 2019 Interactive Marketing Award for Best SEO Agency and Best Interactive Marketing Agency.

He has written for nearly every major search marketing blog I can think of including, Search Engine Land, Search Engine Journal, Moz, Copyblogger and many others. I’m going to ask Eric about a link building study his team have been publishing annually in partnership with Moz.

Eric also started the popular video series “Here’s Why.” Our mutual friend Mark Traphagen was the co-host of the show for years. Eric recently brought Mark back on. I’m going to ask him a few questions about that episode which was about the power of user intent.

Grab something cold to drink and join me for a conversation with inimitable, Eric Enge. We’ll talk about why studying the past in digital marketing is so important, how to optimize for featured snippets (and why you shouldn’t over-focus on snippets), and we’ll talk a little bit about foosball and wine tennis.