This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.
SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!
Our guest on this week’s episode of Suds & Search is Kenda Macdonald, CEO at Automation Ninjas and Practice Lead for Demand Generation at Marketing Profs.
Kenda is a sought-after conference presenter and frequent keynote speaker. A few places you might’ve heard Kenda speak include inOrbit, BrightonSEO, Unspam, and many, many other places.
A couple of weeks ago, Greg was back in Brighton, England, at BrightonSEO. He’s been speaking at BrightonSEO twice a year for the last eight years now, and he also teaches the Local SEO training class – if you’re watching this, go sign up and come to his training class in April! But as always, he likes to collect some awesome tips to help you be better at digital marketing and running your businesses. He collected excellent tips from friends and speakers out at Brighton SEO, so check it out!
Our guest on this week’s episode of Suds & Search is Noah Learner, Vice President of Product at Two Octobers and Founder of Branch Tools.
Throughout the past couple of years, Noah has been one of the most extraordinary digital marketers to follow. He’s ubiquitous on the conference circuit, he’s a must-follow on social media, and most importantly he’s been creating some of the best tools for SEO we’ve ever seen.
Our guest on this week’s episode of Suds & Search is Sophie Brannon, Head of SEO at Absolute Digital Media.
Sophie is one of the most exciting personalities in SEO right now. She was named the Rising Agency Star Of The Year in 2021 at the UK Agency Awards. She’s a frequent conference presenter, a frequent guest on podcasts and webinars, and she’s a must-follow on social media.
Welcome back to another episode of Local Search Tuesdays. This week, we’ve got another awesome presentation to share with you – this time, from a conference in the UK!
If you saw the episode from a few weeks ago, you know Greg was over in the UK speaking at a conference in Leicester. As always, we wanted to share the presentation here – especially since it’s something we haven’t talked about before. Obviously, it’s a bit longer than usual, so kick back and enjoy!
Our guest on this week’s episode of Suds & Search is Shaun Raines, Founder at Dealer SuperHero.
Shaun is an industry veteran with over 20 years of experience in sales, digital marketing, websites, PPC, SEO, social media, branding, management, leadership and team building.
He’s also an in-demand conference presenter. A few places you might’ve heard Shaun present include NADA, Digital Dealer, Driving Sales, and many, many more. Truth be told, this was one of the longest episodes we’ve ever filmed and we could’ve kept on going!
Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.
Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.
He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.
For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.
What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.
Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?
It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.
Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.
This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…
So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!
My guest on this week’s episode of Suds & Search is Dan Moore, President of Vistadash.
Dan is an extremely popular conference speaker. You may have heard him present at Gary Vayberchuck’s Agent 2021, TedTalks, or as a frequent presenter at automotive conferences like NADA, Digital Dealer, and The Automotive Analytics & Attribution Summit.
“Half of my advertising spend is wasted; the trouble is, I don’t know which half.” You’ve probably heard this phrase before. Dan’s company helps dealerships find out what’s working and maybe more importantly, what isn’t. Vistadash is a marketing dashboard for automotive dealerships that combines all of the useful data for the dealership and puts it on one screen.
Dan, unsurprisingly, specializes in helping automotive dealerships understand what’s happening with their marketing dollars. The good stuff, the bad stuff, and the ugly stuff. I was really excited to have him on so that we could nerd out about data and analytics.
Grab something cold to drink and join me for a conversation with Dan Moore. We’ll talk about the most common problems dealerships have when collecting their data, we’ll chat a little bit about how the chip shortage has made data collection more complicated, and I’ll ask him a couple of questions about his book, “Do Moore, Get More.”