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Our guest on this week’s episode of Suds & Search is Shaun Raines, Founder at Dealer SuperHero.

Shaun is an industry veteran with over 20 years of experience in sales, digital marketing, websites, PPC, SEO, social media, branding, management, leadership and team building.

He’s also an in-demand conference presenter. A few places you might’ve heard Shaun present include NADA, Digital Dealer, Driving Sales, and many, many more. Truth be told, this was one of the longest episodes we’ve ever filmed and we could’ve kept on going!

We’re going to start our conversation talking about vendor accountability, but really what we’ll talk about throughout the episode is ethics.

What does it mean to be an ethical partner to your clients?

What about to your employees?

Why are there so many unscrupulous actors in the world of marketing?

We’re going to ask Shaun these questions and more. We loved his point of view on business and genuinely caring for the people you work with.

Grab something cold to drink and join us for a conversation with Shaun Raines. We’ll talk about red flags to be aware of before hiring a vendor, a little bit about being good stewards of a client’s data, and we’ll ask Shaun about his collaboration with Greg Gifford, more famously known as the Beard and the Hair.