Bing introduces new automotive ads

Show the car – that’s the one rule of every car ad that you’ve ever seen on TV or in print. Whether that ad is from the giant OEM, the franchise dealership, or the independent shop down the street, none of your customers are ever going to buy their next car sight-unseen. While the cardinal

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Suds and Search 56 | Paula Keller French, Director of Sales and Marketing at Search Influence

Also available as a Podcast: My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably

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Google announces plan to retire Target CPA and Target ROAS as unique bidding strategies

Manually optimizing hundreds or thousands of individual keyword bids and various bid adjustments in Google Ads can easily be a never-ending task. Although Google Ads bidding can be complex, most advertisers have a simple goal in mind for their ads – to get more traffic, to outrank their competitors, or the most conversions for their

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Suds and Search 52 | Ginny Marvin, Google Ads Product Liaison

Also available as a Podcast: My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021.

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Google Rolls Out New Way to Convert on the SERP with Lead Form Ad Extensions

Everyday, searchers turn to Google for a variety of reasons. Sometimes people are looking to learn something brand new, sometimes they’re looking to compare their options, and other times they’re ready to act. While Google search is a great tool for all these kinds of searchers, most advertisers want to reach people most ready to

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Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

For all of us, 2020 was a year of change, disorder, and frustration. Even in Google Ads, the pandemic changed what we search for, where we search, and how we search online – and every PPC expert had to adjust to the new normal on and off the SERP. Entering 2021, we were all hoping

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Suds and Search 46 | Ned Poulter, Founder and CEO of Pole Star Digital

Also available as a Podcast: My guest on this episode of Suds & Search is the brilliant and engaging Ned Poulter. Ned is the Founder & CEO of Pole Star Digital. He has a wide breadth of digital marketing knowledge but has a well-earned reputation as one of the leading experts in the world on

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Suds and Search 44 | AJ Wilcox, founder of B2Linked

Also available as a Podcast: My guest on this episode of Suds & Search is AJ Wilcox, Founder of B2Linked, a LinkedIn Ads Agency. AJ is an in-demand speaker, podcaster, course instructor, and author. He is considered one of the world’s leading experts on LinkedIn ads. PPC Hero included him in their list of the

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Suds and Search 41 | Anders Hjorth, Founder of Innovell

Also available as a Podcast: My guest on this episode of Suds and Search is Anders Hjorth. Anders is a veteran digital marketer and the founder of Innovell, a company that provides Digital Marketing Insights based on in-depth research. Anders is a serial entrepreneur who has founded multiple digital marketing agencies. In 2016, his agency

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Suds and Search 39 | Wil Reynolds, Founder of Seer Interactive

Also available as a Podcast: Donate to Wil’s sleep out: click here Link to Seer’s YouTube channel where you can learn to use big data: click here Link to the animated illustration about the CEO swap with Rand Fishkin: click here My guest on this episode of Suds & Search is the incomparable, Wil Reynolds.

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