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My guest on this episode of Suds & Search is AJ Wilcox, Founder of B2Linked, a LinkedIn Ads Agency. AJ is an in-demand speaker, podcaster, course instructor, and author.

He is considered one of the world’s leading experts on LinkedIn ads. PPC Hero included him in their list of the top 25 influencers in the world for the past four years. He’s presented at SMX, Social Media Marketing World, Inbound, Heroconf, Pubcon, and many other industry conferences.

He hosts his own podcast called The LinkedIn Ads Show. If you like this conversation, I highly recommend you check out his show. In my opinion, it is the best podcast for people looking to level up their knowledge of LinkedIn ads.

LinkedIn has a compelling value proposition for B2B advertisers. No platform knows as much about its user’s work-life as LinkedIn. This gives advertisers a huge advantage in targeting ads at a specific audience.

Despite the obvious benefits, there aren’t as many tools being created or conference presenters talking about LinkedIn as there are about Google, Facebook, or even less mature social media sites like Tik Tok. I start our conversation by asking him why that ratio seems off.

The other obvious benefit of LinkedIn is for businesses that experience challenges hiring. I ask AJ about how to use LinkedIn to make finding your next hire less costly and less of a headache.

Join me for a conversation with AJ Wilcox, a LinkedIn ads expert and a really fun person to have a beer with. We talk about how to get started with LinkedIn ads, what industries perform best on LinkedIn, what ad formats are available, and how to make your LinkedIn ads stand out from the spammers.