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My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021.

At the time our episode was filmed, Ginny had just finished her tenure at Third Door Media and we spend most of our conversation reflecting on her time there. Very recently, Ginny announced that she has accepted a role at Google as its new Ads Product Liaison.

Over the course of her career, Ginny has had a truly unique perspective on the industry. I started reading Search Engine Land back in 2008. It has remained the go-to destination for search marketers seeking daily news coverage, breaking stories, industry trends, feature announcements, and product changes.

Ginny was at the center of many of the most consequential news stories in search in her eight years covering the industry. We had a wide-ranging conversation talking about how she got started without any formal training as a journalist, what it was like managing her talented team of writers, and what she’ll miss most about covering our industry.

Throughout 2020, Search Engine Land covered topics related to racial diversity and gender inequality. Ginny had her name in the byline of many of those articles and led many of those conversations. We’ll talk about this important work during our conversation but you should really read it for yourself. Links are in the show notes.

Grab something cold to drink and join me for a conversation with Ginny Marvin. We’ll talk about how a story gets made, what makes for a great interview, and we’ll talk a little bit about her future and whether or not we’ll see her at an SMX event in 2021.