PPC Advertising - SearchLab Digital

Dealer Group PPC Reporting: What Actually Matters

PPC Advertising August 10, 2026

Most dealer group PPC reports look great but miss the point. Here’s what metrics actually tell you if campaigns are working.

How to Choose an Automotive PPC Agency for Your Dealer Group

PPC Real Talk July 13, 2026

Most dealer group advertising looks fine from the outside. Traffic is up, leads are coming in, and the monthly reports are full of green arrows. The problem is that most of those reports are built around the metrics that are easiest to show, not the ones that tell you whether your ad budget is actually […]

Before You Turn On Smart Bidding, Fix This First

PPC Real Talk June 15, 2026

Smart Bidding has a reputation problem, and most of it is earned the wrong way. A team flips it on, performance dips, and the conclusion writes itself: automation doesn’t work, Google got worse, and costs are out of control. That reaction is understandable, but it usually points to the wrong thing. Smart Bidding isn’t a […]

SearchLab Is a 2026 Google Premier Partner

PPC Advertising March 17, 2026

We have some very exciting news! Only the top 3% of Google Partner agencies in the United States earn Premier Partner status. SearchLab just made that list for 2026. Premier Partner status is earned through a combination of Google Ads expertise, client growth, and sustained performance across accounts. It is an honor and reflection of […]

PPC for every budget how small businesses can compete with big brands

PPC Advertising April 16, 2025

You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field. Prioritize What Matters […]

Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

Expert tips from Digital Dealer Las Vegas

Best Practices November 7, 2023

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some ridiculously awesome marketing tips from […]

Digital Marketing Tips from PubCon Pro

Best Practices October 10, 2023

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out… VIDEO TRANSCRIPT Hey, Gary, you wanna give me a tip for my video series? No. Alright, so last tip I’m gonna give for today is about the […]

Digital Marketing Tips from Brighton SEO

Best Practices October 3, 2023

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… […]

A Recap of Ignition and Tips From the Speakers

Best Practices September 5, 2023

In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event. VIDEO TRANSCRIPT The first thing that you need to do is make sure you’re in the right lane. Not the auction lane, your service lane, when you’re looking to do acquisitions. […]

Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

Best Practices August 11, 2023

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital. Daniel is a veteran digital marketer. During his time at Go Fish Digital he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A […]

Category: PPC Advertising

Dealer Group PPC Reporting: What Actually Matters

How to Choose an Automotive PPC Agency for Your Dealer Group

Before You Turn On Smart Bidding, Fix This First

SearchLab Is a 2026 Google Premier Partner