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Suds and Search 012 | Susan Wenograd of Aimclear

PPC Advertising May 7, 2020

Also available as a Podcast: My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one […]

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Suds and Search 011 | Kirk Williams of Zato

PPC Advertising April 30, 2020

Also available as a Podcast: My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of […]

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What is Pay Per Click? Your Guide to PPC Marketing

Digital Marketing August 28, 2018

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising? It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on. Despite its importance, there […]

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How to Choose the Right Digital Marketing Agency

Digital Marketing January 4, 2018

Choosing the right agency is critical to your business success and requires a serious assessment of an agency’s capabilities and results. Digital marketing is a very competitive industry with many large firms and smaller agencies starting up every day. Without knowing exactly what to look for, you will find difficulty in choosing an agency that […]

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