My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner.

In addition to her role at Aimclear, Susan is a Paid Media Reporter at Search Engine Journal. After you watch this video, be sure to check out her column. Susan is a true marketer. She understands how different channels work together and how to put together an effective integrated marketing strategy. She joined me on Suds & Search to talk about ways to get value out of traffic that doesn’t convert, how to create an effective customer funnel and her fondness for Disney.