Suds and Search 011 | Kirk Williams of Zato

April 30, 2020 Mark Bealin PPC Advertising, Suds and Search

My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He’s regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more.

He speaks at conferences all over the world including SMX, Inbound, Hero Conference, Brighton, Pubcon, and Search Marketing Summit. The day before we filmed, Google released a major announcement on Shopping Ads and I’ll be asking Kirk some questions about a post he just wrote covering the topic. Also, Shopping Ads are kind of a weak point of mine. We talk about the fundamentals of running shopping ads, the role of automation, and voice search on shopping ads.

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.