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My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He’s regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more.

He speaks at conferences all over the world including SMX, Inbound, Hero Conference, Brighton, Pubcon, and Search Marketing Summit. The day before we filmed, Google released a major announcement on Shopping Ads and I’ll be asking Kirk some questions about a post he just wrote covering the topic. Also, Shopping Ads are kind of a weak point of mine. We talk about the fundamentals of running shopping ads, the role of automation, and voice search on shopping ads.