SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.


Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.


Traffic & Conversion and How To EAT The Medic Update [Podcast]

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.

Transcription

Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.


Power Up Your Social With Metrics That Matter

power up your social metrics @ SearchLab 1801 W. Belle Plaine Ave. Chicago, IL 60613

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Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.

Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.


Building It To Scale: Growing a SMB At Every Level – Business Minute Clinic #04 [EVENT]

Creating a scalable business is much more than just getting it off the ground.

No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job.

So often business owners begin their journey with powerful visions for how to apply their skill, trade or product to a growing market and are so quickly overwhelmed with the deadly three:


Optimizing Your Website For Mobile Devices: A Complete Guide

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.


What is Pay Per Click? Your Guide to PPC Marketing

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?

It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.

Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.

If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.


From First Glance to Closed Sale – Business MinuteClinic #03 [EVENT]


Creating ROI in your Digital Marketing process is more than just getting the clicks.

This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process.

Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they shed light on how these critical components of your marketing/sales process impact your revenue and how you can maximize their impact for more sales!