Helpful content tip for Local SEO: shop by symptom

In this week's episode of "Local Search Tuesdays," I talk about the concept of "shopping by symptom" and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like "how to fix a cracked tooth" instead of just looking for a dentist. If your website content speaks directly to these symptom-based searches, you have a better chance of showing up in search results and attracting the right customers. Tune in to learn how to adjust your SEO to take advantage of this approach!

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Tips for shooting your Google Business Profile verification video

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension.

I’ll walk you through planning your shoot, recording the right footage, and ensuring you include all the necessary documents to get verified without the hassle. Don’t miss it!

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The Secret Sauce: Increasing Leads with Quality Ad Copy

Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work.

In this blog, we’ll dive deep into how crafting ads that speak directly to your audience's needs can dramatically improve your account performance. From understanding user intent to personalizing your messaging and aligning your ads with your landing page, we’ll show you how to attract the right leads, repel unqualified clicks, and boost your ROI.

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Let’s Put the “Oh!” in Google’s AI Overviews

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand awareness, ideas for improving content, understanding consumers’ follow-up needs, and generating topical relevance for your website.

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Data from BrightLocal’s consumer review survey

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights!

Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year's results reveal some game-changing trends that could significantly impact your local SEO strategy!

I’ll break down the key findings, explain what they mean for your business.

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Google quality rater guidelines update

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. I’ll cover the key updates, how they impact local search, and what you need to do to keep your business visible and ranking strong.
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How to add text messaging to your Google Business Profile

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive more leads.

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Micro-Moments: where great marketing meets perfect timing

Micro-Moments: Where Great Marketing Meets Perfect Timing

Let’s be real—our marketing job isn’t just about screaming, "Buy this now!" into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, they wake up with needs, questions, and split-second decisions to make. And if we’re doing our jobs right, we’re showing up exactly when they need us—welcome guests rather than intrusive salespeople.

This, my friends, is where micro-moments come in. Google coined the term, but the concept? Timeless. These are those blink-and-you’ll-miss-it moments when someone turns to their phone (because let’s be real, it’s always their phone) to solve an immediate need. "I want to know," "I want to go," "I want to do," and "I want to buy"—these moments define the modern customer journey.

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Helpful tips from the experts at NADA 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, boost visibility.

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Mean Tweets NADA 2025

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this.

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