SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

Suds & Search 27 | Ashley Segura, CoFounder at TopHatContent

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My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing.

She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is a regular contributor at Search Engine Journal and a fixture on many SEMrush webinars and training videos.

Ashley is a true marketer. How do I know? When she got married, Ashley and her husband decided to get an RV and travel around the country. What’s interesting about that story is she started a branding experiment on social media known as Nomad Newlyweds, developed strategies and hash tagging tests to build an audience for their experience.

Top Hat Rank, where she works was recently nominated for a U.S. Search Award and they are doing a ton of interesting things. I’m going to ask Ashley about two new-ish ventures, TopHatSocial and TopHatContent.

Grab a beer and join Ashley Segura and me for a conversation about how to perform a proper social media audit, how to measure ROI from content marketing, and PubCon scavenger hunts.


No one cares about your testimonials

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for why you should keep the page on your site anyway.


Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

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My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year.

A few years ago, Local SEO legend Mike Blumenthal coined the phrase, “Google as your new home page.” The idea is that Google is showing so much information in knowledge panels and other special features that searchers no longer need to go to your website to find out everything. In fact, Google probably has some better information than a small business website.


How to respond to bad reviews from people who weren’t customers

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.


Suds & Search 25 | Mike King, Managing Director of iPullRank

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In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.


Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

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My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that rebrand. She’s now living in Oklahoma and I start our conversation asking about her journey to UpBuild.

Ruth is an in-demand speaker who’s presented at all of the major industry conferences including UnGagged, Mozcon, SMX, and State of Search.


Keywords in Google reviews will help you rank

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.