SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

Suds and Search 011 | Kirk Williams of Zato

Also available as a Podcast:


My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He’s regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more.

Using UTM tracking in Google My Business

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.

Suds and Search 007 | Dan Golden of Be Found Online at Burning Bush Brewery

Also available as a Podcast:


Dan Golden is the Chief Search Artist at BFO, headquartered in Lakeview. Dan and his co-founder Steve Krull have built BFO into one of Chicago’s top digital marketing agencies. They’ve won a bunch of awards for their work with enterprise-level clients doing everything from digital strategy, SEO, Paid media, Analytics and content. BFO was on the INC 5000 list for six consecutive years. They have locations in Chicago, London and Singapore.