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Local SEO news: Google removing school reviews

Local Search Tuesdays April 30, 2025

This week on Local Search Tuesdays, I’m diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some important news […]

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Helpful Tips From The Experts At Brighton SEO

Local Search Tuesdays April 22, 2025

I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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PPC for every budget how small businesses can compete with big brands

PPC Advertising April 16, 2025

You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field. Prioritize What Matters […]

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Greg’s slides from Brighton SEO: Tips for Google Sheets

Local Search Tuesdays April 15, 2025

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO. I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. […]

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Helpful tips from the experts at SMX Munich

Local Search Tuesdays April 8, 2025

In this episode I’m sharing some of the absolute best takeaways from SMX Munich. I just got back from the conference, and I couldn’t wait to break down the expert tips and cutting-edge strategies I picked up—everything from local SEO quick wins to advanced PPC insights that can seriously move the needle for your business […]

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Breaking news: March 25 Google update

Google Updates April 1, 2025

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. […]

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Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

PPC Real Talk March 28, 2025

Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are […]

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Greg’s Local SEO presentation from SMX Munich

Local Search Tuesdays March 25, 2025

I recently flew to Germany to present on Local SEO at SMX Munich, sharing expert strategies to help businesses dominate local search results. In this presentation, I will dive into key tactics like optimizing Google My Business, using local keywords and leveraging customer reviews to improve visibility. Sit back and relax, and get ready to […]

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Making PMax Work for Lead Gen: How to Take Back Control

PPC Real Talk March 19, 2025

I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us. […]

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Helpful content tip for Local SEO: shop by symptom

Local Search Tuesdays March 18, 2025

In this week’s episode of “Local Search Tuesdays,” I talk about the concept of “shopping by symptom” and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like “how to fix a cracked tooth” instead of just looking for a dentist. If your website content speaks directly to these […]

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Your Marketing Isn’t Broken—Your Strategy Is

Industry Insights & Trends March 11, 2025

Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan. […]

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Tips for shooting your Google Business Profile verification video

Google Business Profile March 11, 2025

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension. I’ll walk you through planning your shoot, recording the right […]

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