SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

For all of us, 2020 was a year of change, disorder, and frustration. Even in Google Ads, the pandemic changed what we search for, where we search, and how we search online – and every PPC expert had to adjust to the new normal on and off the SERP. Entering 2021, we were all hoping to get back some control in our lives and our Paid Search campaigns. Unfortunately, Google didn’t share our plans.

Broad Modified Keyword Changes

Yesterday, Google announced that it’ll be reducing the number of keyword match types from 4 to 3, by eliminating Broad Match Modified keywords. Instead, phrase match keywords will now serve ads to more traffic. Confused? Same. Let’s break that down –

What Are Keyword Match Types?


Suds and Search 48 | George Nenni, Founder of Generations Digital

Also available as a Podcast:

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.


Just released: The 2020 Local Search Ranking Factors

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.


Hannah Borchik Joins SearchLab as Director of SEO

Hannah Borchik - SearchLab Director of SEO

I am excited to announce that Hannah Borchik is the newest member of the fast-growing SEO team at SearchLab. Hannah is an extremely accomplished Local SEO with over six years of experience, and today is her first day as our new Director of SEO. During the hiring process, her deep understanding of SEO, a proven track record of managerial-level success, and her sterling reputation within the SEO community made her the obvious choice to lead SearchLab’s SEO team.

Hannah is a Google My Business Product Expert and a Google Maps Product Expert. Only a small group of highly respected industry experts are included in the Product Expert program. As a PE, Hannah volunteers time to answer questions from users who are experiencing problems or bugs. Hannah and other PEs often hear about bugs and problems – and even new updates – before the rest of us mortals in the general public.

Hannah has held multiple leadership-level positions in the past. She is considered one of the leading SEO experts in the healthcare space, having overseen numerous projects for some of the largest and most complex hospital and healthcare groups in the country.

In her role at SearchLab, Hannah will operate as our SEO program leader. She is responsible for helping our SEO team reach their full potential through support and mentorship. She will work closely with Greg Gifford, Vice President of Search, to identify areas for improvements and lead ongoing training across the entire department. She will oversee professional development, optimize, manage, and maintain internal processes, and improve the overall effectiveness of our Local SEO service offering.

SearchLab is excited to add this industry leader to our rapidly growing team of digital marketers. Our clients will benefit from Hannah’s deep knowledge and impressive leadership abilities, and our team will flourish under her expert leadership.


Suds and Search 46 | Ned Poulter, Founder and CEO of Pole Star Digital

Also available as a Podcast:

My guest on this episode of Suds & Search is the brilliant and engaging Ned Poulter. Ned is the Founder & CEO of Pole Star Digital. He has a wide breadth of digital marketing knowledge but has a well-earned reputation as one of the leading experts in the world on Paid Social. Ned is a well-known conference speaker, writer, and instructor.

He has presented at just about every big industry conference in Europe including UnGagged London, inOrbit, SearchLeeds, and Brighton SEO, where he frequently offers a must-see training course.

Ned’s agency has had an amazing run in 2020; winning numerous awards. A shortlist of the award shows that honored Pole Star Digital in 2020 includes the UK Social Media Awards, 2020 Global Marketing Awards, UK Digital Growth Awards, and the European Agency Awards where they won twice. At the time we filmed our episode, Pole Star Digital had won 11 industry awards.

I start our conversation by asking Ned about this truly extraordinary haul of awards and a little about the specific campaigns that earned Pole Star Digital these honors.

Ned is also the co-founder of Neverspoons. Neverspoons helps its users find a pint from a local, independent pub or bar. Once Neverspoons launched, the app went totally viral. The App has a really interesting backstory. During our discussion, I ask Ned all about Neverspoons and how they developed their massive following.

Join me for a really interesting interview with Ned Poulter. We’ll chat about what tools Facebook has to translate ads into foreign languages, the challenges small businesses face to get design resources, and we’ll talk a little bit about his fondness for Sushi boats.


Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Also available as a Podcast:

My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search on Tap and the equally impressive webcast Search from Home.

His company, Conductor, puts on the C3 conference and the annual Searchie Awards.

Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them.


Problems with Google My Business? Use the GMB Forum

In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a forum post. Watch the video for all the details…