SearchLab’s Local SEO Blog

Knowledge bombs to help you learn more about Local Search

The SEO Value of Content and Why It’s Important

In order to have continual SEO success, publishing killer content is the best way to build links.

Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.

As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.

The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.


How To Setup A Facebook Business Manager Account (And Why It Matters)

Facebook Business Manager is a more secure way to manage your business on Facebook.

Facebook recommends using a Business Manager account for sharing access to your Facebook Pages, advertising accounts and catalogs.

Business Manager is a free tool designed to help you organize and manage your business. Business Manager accounts are created using your personal Facebook profile (to verify your identity). It’s more secure than using just an email address and password to log in.


Technical SEO Site Analysis Step by Step Guide

Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever. In fact, Google searches accounted for 74.54% of all desktop searches in 2017. It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what is technical SEO site analysis?

How does it differ from on-page SEO? To help make sure your website is performing at peak efficiency, we’ve compiled this guide to technical SEO site analysis.


How To Use Cloudflare To Manage Your DNS

If you’re reading this, we’re probably looking to manage DNS for your site on Cloudflare.

This post will walk you through that process, whichever way you would like us to go about it. First, here are some definitions of terms that might be helpful to know.

Helpful Definitions

Registrar This is the company that you registered your domain name with, such as GoDaddy, Namecheap, Register.com, etc. It’s also used here to refer to their website.


How to Choose the Right Digital Marketing Agency

Choosing the right agency is critical to your business success and requires a serious assessment of an agency’s capabilities and results.

Digital marketing is a very competitive industry with many large firms and smaller agencies starting up every day. Without knowing exactly what to look for, you will find difficulty in choosing an agency that is right for your business.

After reading the following criteria, we hope you choose us to represent your business. If your choice is not our agency, we still hope this information is helpful as you make this critical business decision.