SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Big Announcement: We Have A New Director of SEO

September 13, 2022 Greg Gifford Local Search Tuesdays

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a super exciting announcement to make, especially for all the car dealers out there…

We teased it in last week’s episode, and just now in the intro – we’ve got a REALLY exciting announcement to make. We’ve got a new Director of SEO, who literally started yesterday. If you’re in automotive, it’s even more exciting, since you’ll definitely know this guy if you’ve been to any automotive conferences in the last five years.

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Suds & Search 129 | Ash Nallawalla, Enterprise Senior SEO Specialist

September 8, 2022 Mark Bealin Careers, Digital Marketing, Search Engine Optimization, Suds and Search

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Our guest on this week’s episode of Suds & Search is Ash Nallawalla, Enterprise Senior SEO Specialist and author of the new book Accidental SEO Manager.

Ash is a 20-year digital marketing veteran, an in-demand conference presenter, author, and blogger. Ash is a moderator at the Webmaster World forum and an active personality on social media.

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How to Search Through a Business’ Google Reviews

September 6, 2022 Greg Gifford Digital Marketing, Google Business Profile, Local Search Tuesdays, Reputation Management, Reviews, Uncategorized

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google.

We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a cool little trick, so we had to share it with you.

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Greg’s Automotive SEO Presentation: CIADA Conference

August 23, 2022 Greg Gifford Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

If you saw last week’s episode, you know Greg was down in Myrtle Beach a few weeks ago for a few back-to-back conferences. This week we’re sharing his presentation from the Carolinas Independent Auto Dealer Association annual conference. It was a fun one, and everyone raved about it, so of course, we had to share it here with you. It’s about 25 minutes long, so kick back and enjoy!

Suds & Search 126 | Paul Shapiro, Head of Technical SEO, Growth Marketing Lead at Shopify

August 18, 2022 Mark Bealin Digital Marketing, Search Engine Optimization, Suds and Search

Also available as a Podcast:
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Our guest on this week’s episode of Suds & Search is Paul Shapiro, Head of Technical SEO, Growth Marketing Lead at Shopify.

Paul is one of the most respected SEOs in the industry. He is a “technical marketer,” an author, and a popular conference speaker. He has held senior SEO positions at numerous fortune 500 companies working to solve some of the most complex SEO issues imaginable.

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Greg’s Automotive SEO Presentation: UAAMG Conference

August 16, 2022 Greg Gifford Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Search Engine Optimization

A few weeks ago, Greg hopped a plane down to Myrtle Beach for an epic back-to-back conference lineup with the Unfair Advantage Automotive Mastermind Group and the Carolinas Independent Auto Dealer Association annual conference. He only had a 20-minute slot at the Mastermind show, but he packed it with awesome info from our huge Google Business Profile study and info from over 500 auto dealer site audits. Check it out!

If you’d like to dig into info like this even more, don’t miss the Driving Sales webinar that Greg is doing next Tuesday – you can register at wp.drivingsales.com/webinar!