SearchLab's Blog of Awesomeness

Suds and Search 015 | Darren Shaw, Founder of Whitespark

Local SEO May 28, 2020

Also available as a Podcast: My guest today is Darren Shaw. Darren is a Local SEO Rockstar. It’s hard to find a roundup post about Local SEO where he isn’t a contributor. He oversees the Local Search Ranking Factors survey, a must-read in local SEO. He speaks all over the world on topics related to […]

The most important question to ask yourself

Best Practices May 26, 2020

In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

Suds and Search 014 | Joe Martinez, Director of Client Strategy at Clix Marketing

PPC Advertising May 20, 2020

Also available as a Podcast: My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads. Joe has been on PPC Hero’s list of the top 25 most influencial PPC experts for the past three […]

The details about Google’s new automotive study

Digital Marketing May 19, 2020

In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how […]

Suds and Search 013 | Steven Hammer, Founder of RankHammer

PPC Advertising May 14, 2020

Also available as a Podcast: My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as […]

You have to own your own back yard

Local Search Tuesdays May 12, 2020

In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure […]

Suds and Search 012 | Susan Wenograd of Aimclear

PPC Advertising May 7, 2020

Also available as a Podcast: My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one […]

How to test your website content

Best Practices May 5, 2020

In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content […]

Suds and Search 011 | Kirk Williams of Zato

PPC Advertising April 30, 2020

Also available as a Podcast: My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of […]

Read your site content out loud

Best Practices April 28, 2020

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

Suds and Search 010 | Blake Denman of RicketyRoo

Suds and Search April 23, 2020

Also available as a Podcast: My guest today is Blake Denman. Blake is the President and Founder at RicketyRoo, a Local SEO agency based in Bend, Oregon. Blake is a rising star in the Local SEO community. He’s an in-demand speaker at conferences all over the world. He’s a contributor at Search Engine Land and […]

How to choose the right primary category in Google My Business

Local Search Tuesdays April 21, 2020

In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.

Our Blog

Suds and Search 015 | Darren Shaw, Founder of Whitespark

The most important question to ask yourself

Suds and Search 014 | Joe Martinez, Director of Client Strategy at Clix Marketing

The details about Google’s new automotive study