Details about Google’s March 2024 core update

Another day, another Google update was announced. In the newest episode of Local Search Tuesdays Greg takes a deep dive into the latest Google update. Find out what is getting an update, how you will be affected, and how you and your business can prepare and be ready for the changes ahead. VIDEO TRANSCRIPT Welcome […]

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Greg down under slides from Sydney SEO Conference

Karma is the guy presenting on SEO in Australia. The guy is Greg, but we had to throw in a swiftie reference, considering they both rocked a stage in Sydney this past week. In this week’s Local Search Tuesdays, we share the presentation that rocked a stage in Australia.

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Mean tweets NADA 2024 edition

In the most anticipated episode of Local Search Tuesdays of the year, the experts of NADA read and react to the most outlandish tweets about themselves. Watch and laugh along as your favorites from NADA read the meanest tweets Greg could find (or write) about them. Special Thanks to… April Simmons Brent Wees Eliana Raggio […]

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Helpful tips from experts at NADA

In this week’s episode, Greg shares tips from speakers and experts from NADA in Las Vegas. We were incredibly busy at our booth this year (thanks to Greg’s popular workshop session), so he had to collect a few tips over Zoom. They’re still amazing though, so check them out! VIDEO TRANSCRIPT Welcome back to another […]

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Write content that answers questions

In this week’s episode Greg shares tips on creating content that answers a relevant question for your industry. Providing quality answers to the questions your customers are asking is a great way to drive traffic to your website. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video is short and […]

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Greg Gifford holding a NADASHOW flyer.

Greg’s SEO session: NADA 2024

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want […]

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Data discrepancies in Google Analytics 4 (GA4)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

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What’s going on with SearchLab at NADA 2024

VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas… I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session […]

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How to get a suspended Google Business Profile reinstated

Google has rolled out the new Google Business Profile reinstatement process for suspended profiles, so in this week’s video, I explain the new process and requirements. With the new 60 Minute Timer of Doom, it’s incredibly important to understand the time limit and proof required – make sure you watch this video! VIDEO TRANSCRIPT Welcome […]

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Google is shutting down free GBP websites

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details. VIDEO TRANSCRIPT […]

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Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy […]

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How to optimize your GBP landing page

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

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