SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 91 | Andrew Optimisey, founder of Optimisey

December 9, 2021 Mark Bealin Digital Marketing, Local Business Events, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Andrew Optimisey, SEO Consultant and Founder of Optimisey, an SEO Consultancy located in Cambridge. Andrew is a digital marketing veteran with almost two decades of experience. He is the host of a series of popular free meet-ups.

Andrew is also a popular podcast guest, a webinar host, and a must-follow on social media. He appears on many “best-of” lists including Search Engine Journal’s list of the Top SEO Experts You Should be Following.

The 2021 Local Search Ranking Factors

December 7, 2021 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and a few high level insights…

Suds and Search 90 | Kane Jamison, founder of Content Harmony

December 2, 2021 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Kane Jamison, Founder at Content Harmony. Kane is a veteran digital marketer, conference speaker, and blogger. He is sought after for his expertise in content marketing. Kane has spoken at MozCon, Engage, State of Search, LaunchCon, and many other places.

Check your SEO with our scoring matrix

November 30, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I share the details about our new SEO scoring matrix, which allows us to score any site on basic SEO principles. Check your own work, use it as a guide for what to do, or use it to hold your vendor partner accountable! If you’d like to get your site scored, shoot an email to [email protected] and I’ll knock it out for you!

Have a happy and safe Thanksgiving!

November 23, 2021 Greg Gifford Best Practices, Local Search Tuesdays

Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey, football, and Black Friday deals right now.

I’ve posted a video every week since the beginning of 2020, and while this is pretty much a throwaway week with everyone off for the later part of the week, I didn’t want to break my streak, so I’m doing a quick little video.

Suds and Search 89 | Sean V. Bradley, President of Dealer Synergy

November 18, 2021 Greg Gifford Careers, Digital Marketing, Reputation Management, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Sean V. Bradley, President of Dealer Synergy.

Sean is one of the most popular and sought-after names in the automotive industry. He is an in-demand conference presenter and a frequent keynote speaker. He’s presented at nearly every major automotive conference including NADA, Internet Battle Plan, NAMAD, and Digital Dealer.

Sean and his company have won numerous awards including the Platinum Dealers Choice Award for BEST Internet Sales Training Company in The United States.

Sean’s backstory is fascinating. Sean grew up in poverty and a world of violence.

Greg’s SEO presentation from the Driving Sales Executive Summit

November 16, 2021 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I’m sharing my popular presentation on Local SEO from the Driving Sales Executive Summit in Las Vegas last month. Learn why SEO is your highest priority in the upcoming year and exactly how to optimize site content, links, reviews, and Google My Business (now called Google Business Profiles).

Suds and Search 88 | Barry Schwartz, CEO of RustyBrick

November 11, 2021 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Barry Schwartz, CEO of RustyBrick, Editor of Search Engine Roundtable, and News Editor at Search Engine Land.

Barry is one of the most influential and important voices in the industry. For the better part of two decades, Barry Schwartz has been THE go-to resource for daily news, industry insights, and changes within the search industry.

Google My Business has a new name

November 9, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some shocking breaking news: Google My Business is no more!

Ok, yeah, that intro was a little click-baity. Google My Business isn’t really gone, it’s just rebranded… again. GMB has been rebranded, and now it’s called “Google Plus Local Places for My Business Profiles on Google Maps by Google”

OK, just kidding…

Seems like every few years, Google decides to change the name of the local listings product. Considering the fact that there are still tons of people who call it Google Places, I’m sure this new name change is going to take a while to catch on.

Suds and Search 87 | Amanda Milligan, Head of Marketing at Stacker

November 5, 2021 Mark Bealin Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

Amanda is an in-demand conference speaker, blogger, and must follow on social media. Amanda is sought after for her expertise in content marketing and link building. You might’ve heard Amanda present at Mozcon, BrightonSEO, State of Search, and Pubcon. She is also has a great blogger who you can read all over the place. She’s written for Techcrunch, Search Engine Journal, SEMrush, and Moz.