SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Six Best SEO-themed Valentine’s Day Cards

February 14, 2023 Greg Gifford Local Search Tuesdays

It’s Valentine’s Day today, so if you’ve been watching this series for any time at all, you know that means we’re doing a special Valentine’s Day episode…

You should know by now how much Greg loves to do special holiday-themed episodes – for years he’s been digging up the best SEO-themed Valentine’s day cards to share. He spent a lot of time this year since there really weren’t many new ones, and he wanted to share new ones he’s never mentioned before. Check out this week’s episode of Local Search Tuesdays for this year’s list of the six best SEO-themed Valentine’s Day cards in 2023!

Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

February 9, 2023 Mark Bealin Careers, Digital Marketing, Search Engine Optimization, Suds and Search, Uncategorized

Also available as a Podcast:
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Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA.

We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for a couple of years. For the past eight years, he’s been an independent consultant working with some of the most iconic brands in the world.

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Tips for Car Dealers: NADA 2023

February 7, 2023 Greg Gifford Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

February 2, 2023 Mark Bealin Best Practices, Careers, Digital Marketing, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:
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Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.

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Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.

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Come See SearchLab at NADA in Dallas

January 24, 2023 Greg Gifford Digital Marketing, Local Business Events, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is short since we’re prepping for the National Auto Dealers Association conference in Dallas this weekend. In fact, that’s what this week’s episode is all about!

NADA is the largest conference for car dealers each year, and we’re super excited to let you know what’s going on with SearchLab at the event. We’ll be at booth 5515 with a bunch of the team in tow, and we’ll have a magician at the booth performing sleight-of-hand tricks all weekend – because digital marketing isn’t magic… it’s science.

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Suds & Search 147 | Kenda Macdonald, CEO of Automation Ninjas

January 19, 2023 Mark Bealin Best Practices, Digital Marketing, Marketing Analytics, Suds and Search

Also available as a Podcast:
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Our guest on this week’s episode of Suds & Search is Kenda Macdonald, CEO at Automation Ninjas and Practice Lead for Demand Generation at Marketing Profs.

Kenda is a sought-after conference presenter and frequent keynote speaker. A few places you might’ve heard Kenda speak include inOrbit, BrightonSEO, Unspam, and many, many other places.

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Why It’s Important to Have a Local SEO Content Plan

January 17, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.

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