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Suds and Search 003 | Kyle Akerman at Twisted Hippo Brewing

Suds and Search September 18, 2019

Also available as a Podcast: On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing. Instead of guessing, you’re […]

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SearchLab Client Survey Results and Improved Reporting

Search Engine Optimization September 18, 2019

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting. We are grateful for the responses and excited about some changes that will be coming to future reports. We Are Addressing Two Specific Areas The previous reports included many graphs and charts, […]

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Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

Suds and Search July 21, 2019

Also available as a Podcast: North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings […]

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Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

Suds and Search July 21, 2019

Also available as a Podcast: North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along […]

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Traffic & Conversion and How To EAT The Medic Update [Podcast]

Search Engine Optimization June 25, 2019

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors. Transcription Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and […]

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When Was Your Last Website CheckUp? – Business Minute Clinic #05 [EVENT]

Local Business Events May 13, 2019

When Was Your Last Website Checkup? A high performing business website can be the difference between thriving and barely getting by. For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup. If you are overdue for a […]

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Power Up Your Social With Metrics That Matter

Local Business Events February 6, 2019

​This event has ended. To stay up to date on events at SearchLab visit our events page. Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much. Used wisely, your social media metrics become powerful tools that boost your bottom line […]

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After Work Happy Hour at The Lab!

Local Business Events February 5, 2019

(Dancing encouraged… but optional)  This Event Has Ended – Don’t Miss The Next One! We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite! Music will be set to some random employee’s Spotify playlist. An impromptu bags tournament is likely. Join us for fun evening with […]

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Building It To Scale: Growing a SMB At Every Level – Business Minute Clinic #04 [EVENT]

Local Business Events October 15, 2018

Creating a scalable business is much more than just getting it off the ground. No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job. So often business owners begin their journey with powerful visions for […]

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Optimizing Your Website For Mobile Devices: A Complete Guide

Search Engine Optimization October 2, 2018

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches? If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches […]

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What is Pay Per Click? Your Guide to PPC Marketing

Digital Marketing August 28, 2018

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising? It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on. Despite its importance, there […]

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From First Glance to Closed Sale – Business MinuteClinic #03 [EVENT]

Local Business Events August 2, 2018

Creating ROI in your Digital Marketing process is more than just getting the clicks. This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process. Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they […]

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