On this episode of Suds and Search, I’m joined by my friend Chris Madden, the co founder of Matchnode. Chris and I were joined by Ben from Off Color Brewing, who told us that unlike many Chicago breweries that tend to be hops-centered, Off Color Brewing is yeast focused, letting “…the yeast do the talking”.
Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.
Click on the image below to view, print or download the “Local SEO Processes” presentation:
2019 was a big year for SEO.
Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.
Even more?
In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?
On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing.
In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.
We are grateful for the responses and excited about some changes that will be coming to future reports.
North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.
North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.
Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.
Transcription
Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.
When Was Your Last Website Checkup?
A high performing business website can be the difference between thriving and barely getting by.
For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup.
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Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.