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No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

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Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

Best Practices August 13, 2020

Also available as a Podcast: My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO legend […]

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How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

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Suds & Search 25 | Mike King, Managing Director of iPullRank

Digital Marketing August 6, 2020

Also available as a Podcast: In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need […]

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How to respond to customer reviews

Google My Business August 4, 2020

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details… Video Transcript Welcome back to another episode of Local Search Tuesdays! This week I’m talking about how to […]

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Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

Best Practices July 30, 2020

Also available as a Podcast: My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that […]

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Keywords in Google reviews will help you rank

Google My Business July 28, 2020

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick […]

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Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

PPC Advertising July 23, 2020

Also available as a Podcast: Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, […]

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What’s the ideal Google review score?

Best Practices July 21, 2020

In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of […]

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The Shoes of MozCon 2020

Best Practices July 17, 2020

So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing […]

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Suds & Search 22 | Akvile DeFazio, Founder and President of Akvertise, Inc.

PPC Advertising July 16, 2020

Also available as a Podcast:   Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years. She’s a regular presenter on topics related to paid social. She’s spoken at numerous industry […]

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How auto dealers use GMB – a shocking new study

Google My Business July 14, 2020

In this week’s episode, I share the details about a study that was released last week by Whitespark, a Local SEO tool company, about how auto dealers use GMB and its various features. Check out the video – you’ll be shocked at how many dealers aren’t fully utilizing Google My Business! VIDEO TRANSCRIPT Welcome back […]

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