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On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing. Instead of guessing, you’re provided actionable insights into what your marketing campaigns are yielding. Kyle is a true expert. I hope we can have him on again because there’s so much more we could’ve discussed.

Kyle joined me at Twisted Hippo Brewery in Albany Park. The taproom is a stylish and colorful representation of the breweries mission to take classic beer concepts and twist the general understanding.Kyle and I were joined by Karl Rutherford, Twisted Hippo Brewmaster, who told us all about the breweries approach to beer making and their origin story from a gypsy brewer to one of the coolest venues for beer fans in Chicago.