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North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

My name is Mark Bealin and I’m the founder of SearchLab, a search marketing agency located in North Center. I decided to film two of my favorite things coming together. I’m going to talk to some of the talented professionals in Chicago at some of the best drinking establishments in the city. This is Suds and Search.

Today I’ll be joined by two partners from Pilot Digital Marketing, Rod Holmes and Ben Hicks. Pilot Digital recently changed their name from Chicago Style SEO and is a one-stop shop for marketing your business online. I’ve asked Rod and Ben to join me at the Half Acre Beer Company’s Balmoral tap room at 2050 W. Balmoral Ave. in Chicago (The entrance is through their parking lot, on Rascher Ave one block north). Half Acre makes popular beer such as Bodem IPA, Pony Pilsner, Daisy Cutter Pale Ale.